7Rivers has secured $5 million in Series A funding, led by Inoca Capital Partners, which has taken a minority stake in the Milwaukee-based company. The investment supports 7Rivers’ continued expansion as a Snowflake Elite Partner, helping enterprises modernize data systems and integrate AI into core operations.

The company positions itself as a strategic services firm focused on building Data Native® and AI-enabled organizations. With Snowflake’s AI Data Cloud as its foundation, 7Rivers works with clients to modernize infrastructure, deploy AI models, and streamline enterprise data environments.

“7Rivers’ mission is to help people and organizations unlock their next level of potential through data and AI. We believe the future enterprise is an augmented enterprise where human insight and AI innovation work in harmony to drive meaningful business outcomes. This new capital gives us the ability to scale that mission, investing in the talent, solutions, and accelerators that help our clients transform faster. Snowflake serves as a platform providing the ideal foundation for this vision, giving us the scalability, intelligence, and trust our clients need to bring it to life.”

Paul Stillmank, Founder of 7Rivers.

Why Data Modernization Is a Strategic Priority

Enterprises are under pressure to make AI practical, not experimental. Many organizations still face fragmented data systems, limited governance, and slow analytics cycles. Service partners that understand both infrastructure and business impact are increasingly in demand.

7Rivers has built its positioning around Snowflake, recently earning industry competencies in financial services, manufacturing, technology, media and communications, and retail. Its Data Native® framework and Snowflake-aligned accelerators aim to remove bottlenecks and speed up time to insight.

“Inoca Capital backs companies led by people who embrace change and enable organizational growth. 7Rivers’ deep consulting expertise, combined with a sharp focus on business outcomes, makes it one of the most capable partners in the Snowflake ecosystem. We’re thrilled to be part of the next wave of their growth.”

Chris Sheffert, Managing Director at Inoca Capital Partners.

Where the $5M Will Go

The new funding will primarily expand 7Rivers’ Snowflake delivery and product teams. The company plans to scale its GenAI offerings, both inside and outside the Snowflake Marketplace, while investing in industry-specific solution templates and structured use case libraries.

Additional resources will be allocated to sales, marketing, and partner enablement to support expansion in existing markets and entry into new ones. The strategy reflects growing demand for packaged, repeatable AI implementations rather than custom, one-off deployments.

“This partnership with Snowflake is more than technology alignment, it’s a shared belief in the future of intelligent, AI-powered business. With Inoca’s backing, we’re prepared to navigate the next phase of innovation and guide clients upstream toward new sources of business value. This investment allows us to expand our reach and deepen our partnership with Snowflake through an accelerated build of high value Data Native® Applications and increase our Go-to-market scale alongside Snowflake.”

Ben Kerford, President of 7Rivers.

Inside 7Rivers’ Snowflake-Centered Model

Founded to help enterprises translate data strategy into measurable outcomes, 7Rivers focuses on data modernization, AI deployment, and advanced data science services. Its teams include Snowflake-certified engineers and architects, along with specialists in Data Vault 2.0 and AI and machine learning implementation within Snowflake environments.

The firm also develops custom GenAI applications designed to run securely on Snowflake’s AI and machine learning stack. Rather than positioning itself as a generalist consulting firm, 7Rivers concentrates heavily on Snowflake, aligning technical delivery, accelerators, and go to market efforts around that ecosystem.

The company’s broader goal is to help organizations become AI-augmented enterprises where human expertise and AI systems operate together in daily workflows.

About the Investor

Inoca Capital Partners is a growth-focused investment firm that backs intelligent enterprise platforms, particularly in AI, data infrastructure, and digital transformation. The firm targets companies that sit at the intersection of technical depth and real business application, prioritizing teams that can translate complex systems into measurable outcomes. Its investment thesis centers on long-term value creation rather than short-term financial engineering.

Beyond capital, Inoca typically works closely with management teams to support operational scaling, strategic positioning, and market expansion. By concentrating on high-growth B2B technology companies, the firm aims to help portfolio companies strengthen execution while expanding their commercial footprint. Its involvement in 7Rivers reflects a continued focus on data-centric platforms that support enterprise AI adoption at scale.

Origianl Creator: Paulo Palma
Original Link: https://justainews.com/companies/funding-news/7rivers-secures-5m-to-scale-snowflake-ai/
Originally Posted: Mon, 23 Feb 2026 12:18:26 +0000