E-commerce giant Alibaba has unveiled Quark AI Glasses, the company’s first foray into the wearable technology market, CNBC reports. The glasses are powered by the company’s own AI model Qwen and digital assistant Quark.

They offer features such as hands-free calling, music streaming, real-time translation, meeting transcription, and a built-in camera. Users will also be able to navigate, compare prices on the Taobao e-commerce platform and pay with Alipay — services integrated through the Alibaba ecosystem.

The launch means that Alibaba is now entering into competition with, among others, Meta (which has partnered with Ray-Ban) and Chinese Xiaomi, which also invested in AI glasses during the year.

Price and technical details have not yet been disclosed. The glasses are expected to be released in China before the end of the year.