Enterprise tech markets are complex, not just because of technology but also because every business has different needs, strategies, compliance requirements, and customers. The diversity means that when it comes to tech deployment, channel resellers play an important role in tech purchasing.

The role of channel resellers

“We’re seeing tremendous momentum around Mac in the enterprise,” Jeremy Butcher from Apple Enterprise Product Marketing told me in an interview. “It’s so great to see the momentum around Macs in the enterprise. As you know, it’s very intentional.”

Apple continues to experience accelerating adoption across business and enterprise environments, with a recent US survey of 300 CIOs confirming the trend. That survey showed that 96% of US CIOs expect their Mac fleets to grow over the next two years.

Supporting these deployments requires its own ecosystem. Resellers are the bedrock of enterprise tech, and they represent the next frontier as Apple and its partners work to consolidate the platform’s growing gains in the enterprise markets. That’s the context in which an otherwise easy-to-miss Jamf press release speaks volumes. 

The statement tells us about a newly-inked strategic partnership between Jamf and Prianto, a European enterprise software distribution company. The arrangement means Prianto provides resellers with sales support, administrative services, technical pre-sales assistance, and professional services to help them deploy Jamf solutions. 

Essentially, it empowers a cavalry of specialized resellers to offer up Macs, iPhones, iPads and Jamf MDM solutions to their audiences. These are small resellers who might otherwise lack the specific Apple expertise their clients need as Apple device support becomes increasingly prevalent in business environments.

Accelerating Apple adoption in the enterprise

The collaboration between Jamf and Prianto is aimed primarily at IT resellers and managed service providers (MSPs), not direct end-users. It allows partnerships to address increasingly complex deployment challenges, expanding the Apple experience with MDM and tailoring it to the varied needs of diverse enterprises.

Prianto’s expertise in enterprise software distribution means it can scale its reach into European markets while ensuring local resellers have the technical backing to manage complex Apple-first environments. This makes it easier for smaller resellers to offer Apple-specific management and security solutions. It also makes it far easier for Jamf to build its presence in strategically important markets where localization is important. 

This is not the only such arrangement Jamf has reached. Jamf introduced its Global Partner Program last year. It also recently tagged Exclusive Networks as a primary distributor to scale Apple device security in the UK and Ireland and has strategic partnerships with major players, including CDW and Insight, to handle large-scale enterprise deployments in the US and elsewhere. 

Meeting the diverse needs of the Apple enterprise

For me, this isn’t a story about Jamf, but one that represents the increasing capacity of the Apple enterprise ecosystem to mutate to meet the evolving digital transformation of business IT. That trend means flexible integration and channel support will only matter more as artificial intelligence becomes more deeply woven within business environments and becomes even more significant as Apple’s stance on privacy becomes more widely understood. What’s better than sovereign tech services? Tech services that gather no data at all. 

Apple, with Private Cloud Compute, can offer those at scale, and its focus on privacy overall acts as a net positive for the company in an increasingly insecure era. Privacy, already critical to Apple’s strategy, is now emerging to be a key differentiator as organizations seek to minimise data exposure and comply with stricter regulations.

Jamf is far from being the only device management vendor within the Apple ecosystem, and is equally far from being alone in working to secure support from channel resellers. Addigy, for example, has put lots of resources into similar work; JumpCloud continues its own efforts to woo MSPs; Hexnode offers its own MSP program; and Fleet delivers its own take on Apple device management within open-source tools already familiar to IT (and sponsors the powerful MacAdmin community). 

Some enterprises still struggle when integrating Apple devices into legacy IT environments. They are challenged to ensure compliance with sector-specific regulations, while also providing adequate support for end-users. Strategic partnerships with MSPs should help them address these pain points, offering smaller resellers access to the kind of tailored support and expertise they may lack. 

Together, these approaches help the base Apple platforms scale to meet the diversity of need that characterizes business environments in their transition to replace legacy platforms with technologies resilient enough to handle tomorrow’s tech needs. 

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