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    Enterprise tech markets are complex, not just because of technology but also because every business has different needs, strategies, compliance requirements, and customers. The diversity means that when it comes to tech deployment, channel resellers play an important role in tech purchasing. The role of channel resellers “We’re seeing tremendous momentum around Mac in the

    NewsFebruary 21, 2026Artifice Prime
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    Senior executives see AI adoption leading to job cuts, while workers say it will increase employment, according to a new survey published by the US National Bureau of Economic Research. Amid so much speculation about the impact of the new technology, NBER’s study is tantalizingly titled “Firm data on AI” — but the data, which

    NewsFebruary 21, 2026Artifice Prime
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    AI agents need skills — specific procedural knowledge — to perform tasks well, but they can’t teach themselves, a new research suggests. The authors of the research have developed a new benchmark, SkillsBench, which evaluates agentic AI performance on 84 tasks across 11 domains including healthcare, manufacturing, cybersecurity and software engineering.  The researchers looked at

    NewsFebruary 21, 2026Artifice Prime
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    The US Department of Defense is on a collision course with Anthropic, which may prove bad news for the AI company.  According to political website, The Hill, the DoD is currently examining the terms of its relationship. The issue is that Anthropic is holding an ethical line on the use of its Claude model and

    NewsFebruary 21, 2026Artifice Prime
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    Over the next few years, agentic AI is expected to bring not only rapid technological breakthroughs, but a societal transformation, redefining how we live, work and interact with the world. And this shift is happening quickly. “By 2028, 33% of enterprise software applications will include agentic AI, up from less than 1% in 2024, enabling

    NewsFebruary 21, 2026Artifice Prime
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    Shifting from price hikes to persuasion, Coca-Cola’s latest strategy signals how AI is moving deeper into the core of corporate marketing. Recent coverage of the company’s leadership discussions shows that Coca-Cola is entering what executives describe as a new phase focused on influence not pricing power. According to Mi-3, the company is changing its focus

    NewsFebruary 21, 2026Artifice Prime
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    The most rigorous international study of firm-level AI impact to date has landed, and its headline finding is more constructive than many expected. Across nearly 6,000 verified executives in four countries, AI has delivered modest aggregate shifts in productivity or employment over the past three years. The measured impact reflects the early phases of deployment

    NewsFebruary 21, 2026Artifice Prime
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    AI in the APAC retail sector is transitioning from analytics and pilots into workflows and daily operations. Dense urban stores, high labour churn, and competitive quick-commerce ecosystems are driving the uptake. A Q4 2025 survey by GlobalData found that 45 percent of consumers in Asia and Australasia are very or quite likely to purchase a

    NewsFebruary 21, 2026Artifice Prime
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    Pepper has raised $50 million in Series C funding to expand its technology platform for independent food distributors. The round was led by Lead Edge Capital, with participation from existing investors ICONIQ, Index Ventures, Greylock, Harmony Partners, and Interplay. The funding will help the company deepen its AI capabilities, expand its product suite, and accelerate

    NewsFebruary 20, 2026Artifice Prime
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    New Page Builder Agent expands Seismic’s current lineup of AI agents, transforming how teams create, manage, and scale go-to-market efforts to win with confidence Seismic, the global leader in AI-powered enablement, today announced its Winter 2026 Product Release, introducing new capabilities designed to help go-to-market (GTM) teams cut through growing operational complexity and execute with

    NewsFebruary 20, 2026Artifice Prime
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