Samsung plans to double the number of mobile devices with Galaxy AI in 2026, from 400 to 800 million, Reuters reports. The AI features are largely powered by Google’s Gemini model, as well as Samsung’s own AI assistant Bixby.

Samsung co-CEO T.M. Roh says the goal is to quickly introduce AI into all products, features and services. From phones and tablets to televisions and household products.

Samsung wants to take back the lead from Apple in the smartphone market and differentiate itself through more integrated AI solutions.

“Although AI technology may seem a bit hesitant right now, within six months to a year it will become more widespread,” T.M. Roh told Reuters.

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