Truepic, a leader in Visual Risk Intelligence, has announced the addition of Kerry Whorton Cooper to its Board of Advisors. Cooper brings over 20 years of leadership experience across various sectors, including consumer, eCommerce, retail, and energy. Her role will focus on helping Truepic expand its mission of ensuring authenticity in digital content amid growing AI-driven threats.

Bringing Extensive Experience to Truepic

Cooper has a strong background in guiding technology and risk management initiatives. She has held executive roles at well-known companies, including serving as President and COO at Rothy’s and CEO at Choose Energy. She also worked at Walmart.com as Vice President of Global eCommerce and was SVP of Retail and Planning at Levi Strauss. Her expertise lies in building trust and managing operational risks during rapid growth phases.

Currently, Cooper is serving on the boards of several organizations. She is the chair at PG&E Corporation and Mozilla, and a lead independent director at Upstart, an AI-powered lending platform. Her involvement in these roles reflects her deep understanding of technology, finance, and innovation sectors. She also supports emerging companies as a venture advisor and mentors C-suite leaders through the ExCo Group.

Supporting Truepic’s Fight Against Visual Fraud

As AI technology advances, so does the risk of visual fraud, which can impact retail, recall processes, and warranties. Truepic’s platform is increasingly being adopted to combat these issues by verifying the authenticity of images and data. Cooper’s appointment comes at a crucial time when the company aims to expand its impact across industries facing synthetic media threats.

Jeffrey McGregor, CEO of Truepic, emphasized Cooper’s value to the company. He highlighted her deep understanding of the challenges faced by retailers and manufacturers in an AI-driven world. Her insights are expected to be instrumental in deploying Truepic’s technology to prevent fraud, reduce operational risks, and increase trust for enterprises worldwide.

Cooper expressed enthusiasm about joining the board, noting that visual fraud is a growing concern that directly affects margins, safety, and customer trust. She believes Truepic’s verification technology offers a much-needed solution to bring rigor to digital content verification, especially as AI tools become more sophisticated.

Her diverse background and leadership in technology and risk management position her well to support Truepic’s efforts. With her guidance, the company aims to scale its solutions and help businesses operate more securely in an increasingly digital and AI-driven economy. As visual fraud continues to rise, Cooper’s expertise will be key to advancing Truepic’s mission of promoting authenticity across digital ecosystems.

Inspired by

• https://ai-techpark.com/truepic-welcomes-kerry-whorton-cooper-to-its-board-of-advisors/