Cisco has announced a major update to its partner program, called the Cisco 360 Partner Program. The new initiative aims to help customers achieve faster and better AI-driven outcomes by working closely with Cisco and its ecosystem. The program introduces new partner designations and tools to make it easier for customers to find and collaborate with the right partners for their needs, such as AI-ready data centers, modern workplaces, and digital resilience.

Empowering Partners and Customers in the AI Era

After fifteen months of collaborative planning with its partners, Cisco launched this revamped program to better support those who deliver technology solutions. The Cisco 360 Partner Program is designed for a variety of partners including developers, consultants, managed service providers, and resellers. It emphasizes helping them differentiate their offerings and grow their businesses by focusing on customer outcomes in key areas like AI, security, networking, and cloud infrastructure.

One of the key features of the new program is the introduction of resources that enable partners to stand out and expand their capabilities. These resources help partners showcase their expertise and deliver secure, agile solutions that support digital transformation. The program also aims to provide clearer paths to profitability, giving partners more predictable earnings and growth opportunities.

New Tools to Connect Customers with the Right Partners

Cisco has also launched the Cisco Partner Locator tool, which allows customers to search for partners across a range of portfolios. Whether customers need help with security, networking, collaboration, or AI infrastructure, this tool makes it easier to find qualified partners nearby or within specific areas of expertise. This helps streamline the process for organizations looking for tailored support to meet their digital goals.

Senior Vice President of Global Partner Sales at Cisco, Tim Coogan, highlighted how the program strengthens Cisco’s ecosystem. He said that working closely with partners helps Cisco deliver greater value, enabling customers to connect, protect, and thrive in the AI age. Similarly, Nicko Roussos, SVP at TD Synnex, emphasized that the program fosters differentiation based on expertise and value, ultimately benefiting customers as well.

Data from Cisco’s recent AI Readiness Index shows that being prepared for AI is now a key competitive advantage. Success depends on partners who can provide the right infrastructure, services, and native AI capabilities. The Cisco 360 Partner Program recognizes these skills and rewards partners who create value throughout the customer journey. It aims to support secure, flexible solutions that help organizations navigate digital transformation smoothly.

Aligning Incentives with Partner and Customer Priorities

Part of the program’s evolution includes the Cisco Partner Incentive (CPI), now live and streamlined to offer clearer and more predictable earnings for partners. This incentive program simplifies previous processes and aligns sales efforts with market needs, encouraging partners to focus on areas that drive growth. By clarifying these incentives, Cisco aims to motivate partners to invest in high-value offerings that meet emerging customer demands.

Overall, the Cisco 360 Partner Program marks a strategic shift towards deeper collaboration and value creation. It reflects Cisco’s commitment to supporting its partners with better tools, resources, and incentives. As the AI landscape continues to grow, this program positions Cisco’s ecosystem to lead in delivering innovative, secure, and scalable solutions for digital transformation.

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• https://ai-techpark.com/cisco-launches-new-cisco-360-partner-program/