Google is expanding Chrome’s capabilities to boost productivity at work. A new auto-browse feature, built on its Gemini 3 AI model, can navigate websites, gather information, and process data automatically. This aims to cut down on manual tasks like repetitive clicking and data entry, making workflows smoother for professionals. Currently, the feature is available as a preview for select subscribers in the US, offering a glimpse of AI-driven browsing assistance.

Enhancing Enterprise Productivity with AI

The auto-browse tool is designed to help employees handle routine online tasks more efficiently. It is accessible to users with AI Pro and Ultra subscriptions, priced at $20 and $250 per month, respectively. The feature is integrated into Chrome through the Gemini interface, allowing users to delegate web navigation and data collection tasks to AI. This move aligns with a broader industry trend where major AI providers like OpenAI and Anthropic are embedding automation into enterprise workflows.

Since early 2024, companies like OpenAI have showcased AI software capable of operating devices autonomously. Anthropic followed with its “computer use” feature, demonstrated in October, which enables AI to handle complex online tasks. Both firms are refining these abilities into more mature products, either as standalone tools or integrated into their chatbots. Google’s own efforts include Project Mariner, formerly known as Jarvis, which explores autonomous web navigation for enterprise uses.

How the Chrome Auto Browse Feature Works

The preview version of Chrome auto browse offers users a way to automate multi-step web workflows. For example, it can fill out forms, navigate vendor sites, or extract receipts from portals without manual input. Google has designed it to include user supervision, asking for confirmation before completing certain actions. This ensures control remains with the user, reducing errors and increasing safety when handling sensitive data.

Industry analysts see this as a significant step toward making browser-based automation more accessible. Experts highlight that it can benefit departments like HR, finance, and procurement. Tasks such as gathering expense receipts, updating customer information, or comparing vendor quotes can be streamlined, saving hours of work. These automations require no coding skills, allowing employees to create simple workflows independently. This shift could free developers from building fragile web scrapers, letting them focus on more strategic projects.

Overall, Google’s move to embed AI-driven auto browsing into Chrome signals a future where routine online tasks are increasingly handled by intelligent agents. It aims to make knowledge work faster, reduce errors, and improve efficiency across various industries. As the technology matures, more businesses are likely to adopt these tools to stay competitive in a digital-first world.

Inspired by

• https://www.computerworld.com/article/4124379/chrome-auto-browse-can-help-with-work-says-google.html

Sources

• infoworld.com
• cio.com
• deepmind.google
• pareekh.com