Hightouch, a prominent data and AI platform tailored for marketers, has announced a strategic investment from Snowflake Ventures and Capital One Ventures, extending its oversubscribed Series C funding round. This latest injection of capital highlights a growing interest in agentic AI technology, positioning Hightouch as a pioneer reshaping marketing workflows. The valuation details of this funding were not disclosed.

The investment emphasizes both Snowflake and Capital One Ventures’ belief in the potential of agentic AI to redefine marketing technology.

“This investment is a major vote of confidence in our vision for AI-powered marketing. We’ve seen incredible traction with AI Decisioning, and this investment enables us to scale faster, deliver even more value to customers, and continue reimagining how businesses personalize experiences through data and AI.”

Tejas Manohar, Co-CEO and Co-Founder of Hightouch

The Rise of AI in Marketing

The marketing industry is increasingly adopting AI-driven technologies to streamline and personalize customer experiences. Earlier in 2024, Hightouch launched the first-ever agentic AI product for lifecycle marketing called AI Decisioning, which enables personalized marketing through continuous experimentation with messaging, timing, and channels. Companies such as WHOOP and Fundrise have rapidly adopted the technology, noting measurable improvements in engagement and sales.

“Hightouch is pushing the boundaries of what’s possible with AI in marketing for our joint customers. By building directly on top of Snowflake’s unified platform for data and AI, Hightouch enables marketers to execute faster, with less complexity and more control.”

Adam Kaufman, Vice President and Global Head of Industry Go to Market at Snowflake

Fueling Further Innovation and Expansion

The fresh capital will bolster Hightouch’s ongoing research and development efforts, enabling the expansion of its suite of AI agents. These agents will address a broader range of marketing scenarios, significantly reducing manual intervention and traditional workflow dependencies.

Specifically, Hightouch aims to refine and broaden its agent-driven solutions to meet evolving market demands, helping marketers transition rapidly towards data-driven, highly responsive campaign execution.

A Leader in AI-driven Data Activation

Founded by Tejas Manohar and his team, Hightouch has established itself as a key player since its inception. The company’s core product, the Composable Customer Data Platform (CDP), integrates seamlessly with data warehouses, allowing businesses to leverage real-time data for personalized marketing initiatives. Trusted by prominent enterprises such as Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, Hightouch continues to grow rapidly in the competitive landscape of AI-driven marketing solutions.

The company’s unique approach, embedding learning and execution directly into data clouds, differentiates it significantly from legacy marketing platforms. This innovation positions Hightouch as a leading solution for marketers aiming to achieve seamless personalization and enhanced customer engagement.

A History of Strategic Backing

Capital One Ventures’ Jon Barad remarked, “Hightouch built an innovative, composable approach to unifying data and streamlining workflows that unlocks AI-driven personalization. Our investment supports their mission to equip marketers with AI agents that help make campaigns more relevant and impactful.”

This latest funding builds upon a history of strategic partnerships and investments designed to accelerate Hightouch’s innovation and market presence. With increasing adoption of Snowflake’s AI Data Cloud and associated technologies like Snowflake Cortex AI, Hightouch is well-positioned for continued growth and adoption.

Origianl Creator: Ekaterina Pisareva
Original Link: https://justainews.com/companies/funding-news/hightouch-lands-strategic-investment-from-snowflake-ventures-and-capital-one-ventures/
Originally Posted: Tue, 29 Jul 2025 15:59:20 +0000