Kaltura, a well-known provider of video solutions, is making big waves by acquiring eSelf.ai, an innovative AI lab. This move aims to take Kaltura’s offerings beyond traditional videos and into more immersive, AI-driven virtual interactions. The new technology will allow organizations to create and deploy realistic, conversational avatars that can engage users in multiple languages and contexts.

What eSelf.ai Brings to the Table

eSelf.ai specializes in building photorealistic virtual avatars that can chat and interact in over 30 languages. Their easy-to-use studio allows users to create, customize, and launch these avatars quickly. Their tech combines AI-based visual agents that can express emotions and gestures with fast speech recognition and generation, making interactions feel natural and real-time.

The company was founded in 2023 by Dr. Alan Bekker and Eylon Shoshan, and it boasts a team of over 15 experts in computer vision, natural language processing, and speech technology. Their innovative approach has already earned recognition, being named one of the “Next Big Things in Tech” by FastCompany in 2025. The technology is designed to be enterprise-ready, integrating smoothly with existing systems and workflows.

How Kaltura Plans to Use This Technology

Kaltura intends to embed eSelf.ai’s avatars into its AI Video Experience Cloud, enriching its current video products. This integration will turn Kaltura’s existing Genie avatars—used in classes, workplaces, customer service, and TV—into more expressive, conversational agents. These avatars will be able to see, hear, and analyze user screens in real time, making digital interactions more engaging and effective.

The company also plans to develop standalone, self-serve interactive avatars that clients can embed on their websites or platforms. These avatars will allow users to engage in natural conversations, answer questions, and guide them through processes without human intervention. This move aims to expand Kaltura’s product offerings and create new opportunities for growth across different market segments.

By integrating AI-driven virtual agents, Kaltura hopes to boost customer engagement, improve employee training, and generate more revenue from upselling to existing clients. The technology will also open doors for new, smaller business clients and provide easier entry points into larger enterprises, thanks to simplified self-service options.

New Opportunities and Industry Impact

This acquisition will enable organizations to deploy virtual avatars that can listen, speak, and analyze user screens in real time. Such capabilities are set to revolutionize how companies deliver content, support, and training. The virtual agents will enhance video-on-demand content, live interactions, and customer service experiences, making them more immersive and personalized.

For Kaltura’s clients, this means creating more engaging digital experiences that keep users interested longer and foster stronger relationships. It also offers a cost-effective way to augment human roles—reducing the need for large support teams or in-person interactions in many scenarios.

Overall, the move positions Kaltura at the forefront of the next wave of video technology, blending AI and visual realism to create smarter, more engaging virtual interactions. It’s a bold step that could reshape how organizations communicate and connect with audiences across industries.

Inspired by

• https://ai-techpark.com/kaltura-signs-definitive-agreement-to-acquire-eself-ai/