Countly, a top digital analytics and customer engagement platform, has launched a major update that gives companies complete control over the data powering their AI systems. This is a big step because many organizations currently rely on fragmented or third-party data sources, which can lead to issues with accuracy and compliance. With the new version 26.01, Countly aims to help businesses collect, organize, and govern their own first-party data, making it easier to build AI-driven products and make smarter decisions.

Focus on Data Over Features

This update shifts the focus from just adding AI features to ensuring the data itself is ready for AI applications. Countly introduces three main components: a high-speed data engine that provides insights up to 100 times faster in real-time, an AI-ready data pipeline that structures and enriches customer behavior data, and Cee, a privacy-first AI assistant that helps users interpret insights within Countly.

Cee is designed to make data analysis more accessible. It can generate draft reports, identify missing information, and support users working across multiple countries and regions, all tailored to specific devices and locations. This makes it easier for teams to understand their data and act quickly on insights.

Transforming Data-Driven Decision Making

Countly’s CEO, Onur Alp Soner, emphasizes that the company is shifting from simple analytics to becoming a platform that fuels customer-driven AI. The idea is that AI systems can only perform well if they are based on high-quality, real-time data. This update allows organizations to act on live insights and build AI that truly reflects their customers’ behaviors.

Moving away from static dashboards, Countly now provides AI-ready datasets that help businesses unlock the full potential of their data. By controlling their data and ensuring its quality, companies can improve the relevance and accuracy of their AI models, leading to better customer experiences and smarter decision-making.

Impact on Privacy-Sensitive Industries

This new release is especially important for high-stakes industries like finance, healthcare, and telecommunications. These sectors require strict data privacy and real-time insights. Countly’s approach keeps analytics and AI workflows tied to first-party data under full enterprise control, reducing compliance risks while improving the relevance of AI models.

As Countly continues to develop its platform into 2026, it aims to strengthen the connection between data ownership and AI performance. The company believes that AI should serve businesses, powered by their own data, and this update marks a major move toward that vision.

Overall, Countly’s latest update is set to revolutionize how organizations harness data for AI. By enabling full control and better data quality, companies can unlock new levels of innovation and growth driven by reliable, real-time insights.

Inspired by

• https://justainews.com/industries/b2b-tech/countly-redefines-analytics-as-the-data-foundation-for-enterprise-ai/

Sources

• countly.com
• mckinsey.com