Zocks, an AI platform designed for financial advisors, has closed a $45 million Series B funding round co-led by Lightspeed Venture Partners and QED Investors. The round also drew participation from Illuminate Financial and all existing investors, including Motive Partners, Expanse Venture Partners, Entrée Capital, and 14Peaks Capital. This brings the company’s total funding to $65 million, following a $13.8 million Series A round in March 2025.

The fresh capital will fuel Zocks’ expansion beyond basic administrative automation. The company plans to develop its agentic AI capabilities to help advisors spot new planning opportunities across their entire client base and act on them quickly through contextual insights and suggested next steps.

Addressing an Industry in Transition

Financial services is experiencing rapid AI adoption, but the sector faces a pressing capacity problem. Industry projections suggest a shortage of 100,000 advisors by 2034. Meanwhile, 93% of billion-dollar registered investment advisors rank referrals as a top organic growth strategy, yet 83% cite lack of advisor time as a major constraint in executing that strategy, according to Cerulli Associates.

Client expectations are shifting just as quickly. “This past year has shown just how fast AI is advancing and, with it, how quickly client expectations are changing,” said Mark Gilbert, CEO and Co-founder of Zocks. “Clients want highly personalized service where advisors are anticipating their needs. Zocks is both a system of work for advisors, and now also a system of insight for advisors and firms. We’re aggregating data and intelligence to identify revenue-producing activities, and to guide advisors to be more personalized and proactive across their entire book.”

Expanding AI Capabilities and Enterprise Features

The new funding will scale Zocks’ enterprise capabilities through expanded integrations, security features, and compliance tools. Every firm will be able to use agentic AI to better understand its customers and business operations. The platform already saves advisors more than 10 hours per week on administrative work by converting client conversations into structured data.

Zocks integrates bidirectionally with an advisor’s entire technology stack, syncing with CRM tools, financial planning systems, tax software, and portfolio management platforms. This allows the platform to automate complex workflows like client onboarding, account openings, meeting preparation and follow-ups, and document processing.

By combining conversation data with information from these connected platforms, Zocks creates intelligence that helps advisors uncover and act on new opportunities. Advisors can ask questions in Zocks—like finding families without college savings plans, clients with old 401(k)s held outside management, or clients approaching required minimum distribution age. The system provides suggested next-best actions based on past conversations and connected data, allowing advisors to complete the suggested step with one click.

Building for Advisors, By People Who Understand Them

More than 5,000 financial firms currently use Zocks to turn every advisor-client conversation into structured data and actionable insights with industry-leading accuracy. Enterprise customers include Ameritas, Carson Group, Kestra Financial, and Osaic, among others.

“Zocks stands apart because they deeply understand both the technology and our profession,” said Shannon Spotswood, CEO of RFG Advisory. “They’ve built that expertise into an AI product that solves real problems for advisors and their teams, from eliminating operational bottlenecks to surfacing insights we could not access any other way. With Zocks, our advisors can maximize their time and run a better business without compromising the independence that defines who we are.”

The company’s privacy-first approach and native AI architecture have positioned it as more than just another meeting tool. Zocks is emerging as a comprehensive system of work and insight for advisors and agents across wealth management, banking, and insurance.

Investor Confidence in the Vision

“Zocks has demonstrated exceptional velocity since Lightspeed initially led their Seed round in 2024, building a comprehensive AI platform that addresses the full spectrum of advisor workflows,” said Arif Janmohamed, Partner at Lightspeed. “Their product-first culture, native AI architecture, and integration depth give them a clear advantage in capturing a huge market. We’re excited to continue to re-invest and co-lead this latest round.”

“Zocks isn’t just another AI meeting tool, it’s emerging as the system of work for advisors and agents,” said Laura Bock, Partner at QED Investors. “We were super impressed by the depth of workflow automation and the ability to operate across core systems, data sources, and compliance environments at enterprise scale. As firms look to scale personalized service and compete on client experience across wealth, banking, and insurance, Zocks will become essential infrastructure.”

Zocks operates as the AI Assistant for financial services, automating administrative tasks like meeting preparation and notes, intake and account opening forms, tailored client emails, and document processing. With powerful integrations and enterprise-ready controls, the platform turns every client conversation into structured, accurate data and insights that strengthen relationships and fuel business growth.

Origianl Creator: Ekaterina Pisareva
Original Link: https://justainews.com/industries/finance-and-banking/financial-advisors-get-ai-boost-as-zocks-raises-45m-series-b/
Originally Posted: Mon, 26 Jan 2026 15:42:10 +0000