Financial advisors are getting a boost from artificial intelligence thanks to Zocks, a platform tailored for the industry. Recently, Zocks closed a $45 million Series B funding round, led by Lightspeed Venture Partners and QED Investors. This new funding brings the company’s total to $65 million, following its Series A round in March 2025. The fresh capital will help Zocks expand its AI tools beyond simple automation, aiming to enhance how advisors serve their clients.

Empowering Financial Advisors with Advanced AI

Zocks is working on developing its agentic AI features, which will enable advisors to identify new planning opportunities across their entire client base. The goal is to help advisors act quickly on these insights by providing contextual information and recommended next steps. This move comes at a time when the financial services industry is rapidly adopting AI technology, but also facing a significant capacity challenge.

Industry projections estimate a shortage of 100,000 financial advisors by 2034, creating a need for smarter tools to bridge the gap. Many top firms rely heavily on referrals for growth, yet a large percentage of advisors cite lack of time as a barrier to pursuing these opportunities. Zocks aims to address these issues by making advisors more efficient and proactive through its AI-driven platform.

Expanding Capabilities and Improving Efficiency

The new funding will allow Zocks to increase its enterprise features, including better integrations, security, and compliance tools. Advisors will be able to use agentic AI to gain deeper insights into their clients and business operations. Currently, Zocks helps advisors save more than 10 hours weekly by converting client conversations into structured data, streamlining administrative tasks.

Its platform seamlessly connects with various technology tools like CRMs, financial planning software, tax programs, and portfolio management systems. This interconnected setup automates complex workflows such as onboarding clients, opening accounts, preparing for meetings, and processing documents. By analyzing conversation data alongside information from connected platforms, Zocks provides valuable intelligence that uncovers new opportunities for advisors to act upon.

Helping Advisors Better Serve Clients

Advisors can interact with Zocks by asking questions like identifying families without college savings plans, clients with old 401(k)s outside management, or those nearing required minimum distribution age. The system then suggests the best next actions based on the data, guiding advisors to be more personalized and proactive.

As client expectations evolve and AI advances, Zocks sees its role as both a workflow tool and a source of insights for financial firms. CEO Mark Gilbert emphasizes that their platform is designed to help advisors anticipate client needs and uncover new revenue opportunities. With this new funding, Zocks aims to accelerate its growth and make AI a core part of financial advising.

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