OpenAI has introduced a new way to expand what ChatGPT can do by letting developers build and add third-party apps directly into the chat interface. Now, users can find and use these apps without leaving the conversation, making tasks like browsing, booking, or creating visuals much easier and faster.

During a recent event, OpenAI’s CEO Sam Altman explained that this new feature opens the door for developers to create interactive, personalized apps that can chat with users and perform various functions inside ChatGPT. The initial rollout includes apps from big names like Booking.com, Canva, Coursera, Figma, Expedia, Spotify, and Zillow. These are available in English for logged-in users outside the European Union, across different plans such as Free, Go, Plus, and Pro. More partners and EU availability are expected later this year.

ChatGPT as an Operating Layer for Apps

This move is changing how we see ChatGPT. Instead of just chatting, it’s becoming a kind of operating system where different software can run and interact. Think of it like a hub where you can discover tools, trigger actions, and get information—all within one chat window. Experts say this makes ChatGPT more like a mini-OS, organizing tasks and services based on what users want to do, rather than just following strict commands.

Some compare ChatGPT to traditional operating systems, which organize processes, but say ChatGPT organizes purpose. Instead of syntax rules, it understands what users intend to do. That makes it more intuitive and flexible for everyday tasks.

Building Apps Inside ChatGPT with the Apps SDK

At the core of this new feature is the Apps SDK, a toolkit that lets developers create apps that work inside ChatGPT. It’s built on an open standard called the Model Context Protocol (MCP), which helps ChatGPT connect with external data sources and tools. Developers can use the SDK to link their data, trigger actions, and design fully interactive interfaces that appear right inside the chat.

The SDK also supports features like letting users log in directly during a chat and offers plans for monetization, such as instant checkout within ChatGPT. Importantly, the SDK is open source, meaning anyone can build and deploy apps across platforms that follow this standard. With this setup, developers have the potential to reach over 800 million users, a huge market.

Gaining that kind of reach is a big deal, especially since many developers see market access as the main challenge. Now, the SDK reduces barriers, turning ChatGPT’s chat window into a kind of marketplace where developers can showcase their apps to a vast audience.

Limitations, Risks, and Future Opportunities

Though exciting, the SDK is still in preview, and there are some limitations. Developers should expect restrictions around user interface flexibility, data storage, latency, and API limits within ChatGPT. Also, user identity and data privacy are protected, following OpenAI’s protocols, which means access to personal information is limited.

There are some risks, too. Developers need to keep an eye on OpenAI’s evolving policies, potential competition from partners, and compliance issues, especially for enterprise or regulated uses. Security and privacy are key concerns as well.

Looking ahead, OpenAI plans to expand with dedicated app stores for ChatGPT Business, Enterprise, and Education versions. These will let organizations browse, search, and deploy internal apps, all with single sign-on and role-based access. Companies could use ChatGPT to manage internal tools like HR systems, analytics dashboards, or IT services—all through a conversational interface. This could mark the beginning of a new era where internal processes are driven by chat, making workflows more streamlined and transparent.

In summary, turning ChatGPT into a platform for third-party apps opens many doors. It could transform how we interact with software, making digital tasks quicker, smarter, and more integrated—all within a simple chat window.

Inspired by

• https://www.infoworld.com/article/4068763/chatgpt-to-evolve-into-an-ai-operating-system-as-openai-opens-doors-to-third-party-apps.html

Sources

• gmpg.org
• openai.com
• podigee.com
• podigee.com