TikTok has launched a new feature that lets users control how much AI-created videos appear in their feed. This change aims to give people more say over what they see, especially as AI-generated content becomes more common on social media. The move was announced during a European trust-and-safety summit, where TikTok revealed it has already labeled over 1.3 billion videos as AI-produced.

Controlling AI Content on TikTok

Starting soon, users will see a toggle in the “Manage Topics” section of their content preferences. This toggle will let them reduce or increase the amount of AI-made videos they see. It’s a simple way to customize the feed and avoid feeling overwhelmed by algorithmic content. Many people wake up and start scrolling, unsure of how much of what they see is real or artificially generated. This feature could help users feel more in control of their online experience.

Why Labels and Transparency Matter

TikTok is also taking steps to be clearer about which videos are AI-generated. The platform is adding labels that show when a video is created by AI, not just CGI or deepfakes. Additionally, some videos made with TikTok’s tools or industry-wide efforts like C2PA will be watermarked. These labels help viewers understand what they are watching without needing to check metadata or background details. It’s about building trust and making the digital space more transparent.

The Bigger Picture of AI on Social Media

As AI-generated content becomes more realistic, it’s harder to tell what’s real and what’s not. This raises questions about authenticity, trust, and mental health. When feeds are flooded with AI videos, it can affect how we perceive reality and our sense of agency online. Researchers warn that algorithms tend to reinforce what we already like, creating filter bubbles rather than exposing us to new ideas.

People are wondering if these new controls will really make a difference. Will turning down AI content improve our experience or just be a superficial fix? Smaller creators also face challenges, as algorithms and monetization models shift. If platforms empower users to customize their feeds, they also have a responsibility to protect content creators from being drowned out by automated or low-quality videos. The new TikTok toggle is a step toward giving viewers more power, but it’s just one part of a larger conversation about transparency and fairness in social media.

While it doesn’t solve all the issues like endless scrolling or dopamine-driven engagement, this feature means users can start to reclaim some control over what they see. In a world increasingly driven by automation, that’s a small but meaningful move toward more mindful social media use.

Inspired by

• https://ai2people.com/scroll-less-ai-see-more-you-tiktok-lets-users-dial-down-synthetic-videos/

Sources

• theguardian.com
• wikipedia.org
• wikipedia.org