At IBC 2025 in Amsterdam, two tech companies, Agora and Banuba, teamed up to show the future of live video. They are combining their latest AR and AI tools to create more engaging and interactive experiences. This partnership is all about making live video more immersive for developers, broadcasters, and media platforms.

Boosting Live Video with Cutting-Edge Tech

Agora brings its super-fast, low-latency streaming infrastructure to the table. Banuba contributes its advanced augmented reality features, including AI background replacement, studio lighting effects, customizable beauty filters, and a fun ‘weatherman mode.’ When combined, these tools let creators produce polished, real-time content that feels more lively and engaging.

This collaboration aims to turn traditional live videos into a creative playground. By blending Agora’s reliable streaming with Banuba’s AR magic, users can enjoy a seamless experience that looks professional and interactive. It’s a step toward making live media more dynamic and personalized.

Empowering Content Creators and Broadcasters

Banuba’s CEO, Dmitry Ogievich, highlights how their latest AR features help creators look their best and express themselves in new ways. Their wide range of face filters, from beautification to game avatars, now work better with Agora’s real-time streaming. New updates include AI background replacement, studio lighting, and a ‘weatherman mode,’ all designed to enhance live broadcasts.

With these tools, broadcasters and creators can elevate their videos instantly. They can appear more polished, fun, and engaging without needing expensive equipment or editing. Banuba also offers a web-based AR filter builder, making it easier for developers to create and test new effects quickly.

This integration makes it simple for users to deliver high-quality, interactive content that connects with viewers on a deeper level. It’s about giving creators more control and options to produce captivating live experiences.

IBC 2025 Event and Future of AI in Media

During IBC 2025, Agora, Banuba, and VisualOn will host a special event called the Voice AI in Media Happy Hour. Taking place on September 12 in Amsterdam, this event is a chance for industry leaders, developers, and AI enthusiasts to network, share ideas, and explore how AI and AR are transforming media.

Attendees will enjoy conversations, food, and insights into how these technologies are shaping the future of live video. The collaboration between Agora and Banuba marks a big step toward more immersive and interactive media experiences, changing how people connect and create content in real time.

Overall, this partnership is pushing the boundaries of live video, making it more engaging, personalized, and fun for everyone involved. It’s a glimpse into what’s next for live broadcasting and digital interaction.

Inspired by

• https://ai-techpark.com/agora-and-banuba-showcase-ar-engagement-for-live-video-at-ibc-2025/