Amazon has introduced a new 30-minute delivery option called Amazon Now in several US cities. This service promises to deliver groceries and household essentials much faster than before, often within half an hour of placing an order. The company initially tested the service in Seattle and Philadelphia late last year before expanding to London earlier this year. Now, Amazon is rolling it out across more American cities, including Atlanta and Dallas-Fort Worth, with plans to reach Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, and Oklahoma City later in 2026.

How Amazon Now Works

Customers in supported areas will see a “30-Minute Delivery” option when shopping on the Amazon app or website. The service highlights products like groceries, household items, and even some electronics. Amazon claims the service operates 24 hours in most places, making it convenient for late-night or early-morning orders. To access this fast delivery, users simply select the option during checkout.

Pricing for Amazon Now is different for Prime members and non-members. Prime customers pay a $4 fee per order, which is cheaper than the $14 non-member rate. If the order total is less than $15, Prime members face a small $2 fee, while non-members pay $4. Amazon emphasizes that this service is the fastest among its delivery options, which also include drone deliveries, same-day, and one- or three-hour options in various locations.

Technology and Competition

Amazon Now relies on a network of smaller fulfillment centers strategically placed near residential areas. This setup allows the company to meet its 30-minute promise by reducing travel distances for delivery partners. The company’s goal is to combine speed with efficiency, ensuring quick deliveries without sacrificing accuracy.

However, Amazon faces stiff competition from other players. Walmart has an expanding drone delivery program, working with Wing to offer rapid deliveries in areas like the San Francisco Bay Area. Wing recently extended its drone services, aiming to provide similar quick turnaround times. As the delivery landscape evolves, Amazon’s ultra-fast service aims to capture customers seeking instant gratification for their everyday needs.

Overall, Amazon’s latest move reflects a broader trend toward hyper-speed delivery services. With more cities expected to join the network soon, consumers can look forward to even faster access to essentials in the near future.

Inspired by

• https://www.engadget.com/2170754/amazon-rolls-out-its-new-30-minute-delivery-option-in-more-cities-across-the-us/

Sources

• q4web.com
• aboutamazon.com
• co.uk