Amazon has become a cornerstone of online shopping. From starting as an online bookstore in the 90s, it has grown into a trillion-dollar company that influences nearly every part of the digital economy. Today, billions of shoppers buy everything from groceries to gadgets on Amazon, making it one of the most powerful players in e-commerce.

How Much Money Does Amazon Make?

In 2024, Amazon’s total revenue hit about USD 638 billion, up by around 11% from 2023. Most of this money comes from its online stores, which brought in close to USD 247 billion, making up about 39% of its total sales. Other big sources include advertising, cloud services through AWS, and international markets.

Amazon’s cloud division, AWS, continues to grow fast, jumping nearly 19% in 2024 to over USD 107 billion. This part of Amazon’s business has become a major profit driver, helping boost overall earnings. In 2024, Amazon’s net income was roughly USD 59 billion, almost doubling the USD 30 billion from 2023. This strong profit growth was helped by better margins, especially in AWS, and improved performance in North America.

Who Are Amazon’s Customers?

More than 310 million people around the world actively use Amazon, whether they’re browsing or making purchases. Of those, about 240 to 250 million are Prime members, which is Amazon’s subscription service offering faster shipping, streaming, and other perks. In the U.S. alone, Prime has around 180 million members.

This large user base shows just how dominant Amazon is. While some people log in but don’t buy often, the Prime membership indicates a strong commitment from a core group of shoppers. The company keeps growing globally, especially outside the U.S., with many new users coming from regions like Southeast Asia and Europe.

How Many Sellers Are Making a Living on Amazon?

Amazon has nearly 9.7 million registered sellers worldwide. Of those, about 1.9 million are actively selling or fulfilling orders. Many of these sellers are small or medium-sized businesses, contributing to over 60% of Amazon’s total sales through third-party sales.

Some sellers are extremely successful; more than 55,000 of them made over USD 1 million in sales in 2024. This shows how Amazon isn’t just a marketplace for small-time sellers but also a platform for serious entrepreneurs. The landscape is competitive, but the potential for earning is significant for those who succeed.

Closing out, Amazon’s growth in revenue, customer base, and seller activity continues to shape the future of online shopping. Its expanding services, global reach, and technological innovations are likely to keep it at the forefront of the e-commerce world for years to come. As the market evolves, both consumers and sellers will need to stay alert to new opportunities and challenges in this dynamic space.

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• https://ai2people.com/amazon-statistics-2025-revenue-users-sellers/