More companies are making the switch to Apple Macs, and they’re already seeing benefits. Autotrader, a big name in the UK’s automotive market, has gone all-in on Apple products. They’ve moved completely from Windows to a 100% Mac fleet, showing how quickly this shift is happening across industries.

The Rise of Apple in the Workplace

Autotrader started shifting to Apple a couple of years ago. By 2023-24, around 60% of their devices were Macs. The company’s own data showed that 72% of employees preferred Macs over other devices. Plus, 78% of millennial workers felt they were more effective when using tech they liked. This mirrors trends across many big companies like Cisco, IBM, and SAP, where employee experience is key.

Autotrader’s focus on user experience played a big role in their decision. Lee Skade, their former enterprise IT engineer, explained that Apple’s tech is all about making work easier and more efficient. Since embracing Macs, they’ve fully committed to it, believing that digital experiences are now central to employee satisfaction and productivity.

Transforming IT Support Into Business Enablement

To manage their new Mac environment, Autotrader is hiring a Senior Mac Engineer. This isn’t just about fixing problems; it’s about leading the way in how technology can help the business grow. The role is about making sure Apple devices work well and support the company’s goals, not just troubleshooting when things go wrong.

This shift reflects a bigger trend in IT: support is evolving into enablement. Companies see tech support not as a cost but as an investment in their people. Holly Redman, Autotrader’s technology experience partner, said that tech is now driven by what employees want. Claire Isherwood, the company’s tech resource partner, added that they value high-performance and collaboration, especially through features like trackpad gestures. It’s about making tech work for people, not the other way around.

Why Moving to Mac Is Good for Business

Switching to Macs boosts productivity in many ways. Apple Silicon chips, like the M-series processors, support fast app development and seamless experiences across platforms. This helps teams build better apps and services for millions of users without sacrificing speed or security.

Many other companies are also moving to Macs. Rituals, PayPal, Roche, and even banks like Siam Commercial Bank in Thailand are making the switch. They benefit from lower software costs, enhanced security, and the ability to give employees access to familiar tech at work and home. This makes onboarding easier and keeps staff engaged.

Research from Forrester shows that using Apple products in business improves security, reduces support costs, and boosts employee productivity. As digital work becomes the norm, more companies will likely follow Autotrader’s lead. Moving to Mac isn’t just about technology; it’s about transforming how businesses operate and grow in a digital world.

In the end, the trend toward Apple in the workplace shows no signs of slowing down. Companies that embrace this change can enjoy happier employees, lower costs, and better security, all while staying ahead in today’s fast-paced digital economy.

Inspired by

• https://www.computerworld.com/article/4033574/autotrader-runs-toward-macs-not-windows-for-its-digital-transformation.html

Sources

• gmpg.org
• apple.com
• co.uk
• applemust.com
• co.uk