AI in Marketing & Advertising
Ad tech, personalization, content marketing and AI-driven campaigns
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Greta Garbo Returns as an AI Star in a Friction-Fighting Ad
Greta Garbo is back on screen, but not in the way anyone expected. The Hollywood superstar’s likeness has been reanimated…
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Greta Garbo Returns in SKF’s Strange AI Ball-Bearing Advert
Greta Garbo has returned to the screen in a 99-second television advert for Svenska Kullagerfabriken, the Swedish ball-bearings company better…
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ChatGPT Advertising Enters a New Era With Quartile’s Platform
Advertising inside ChatGPT is moving from an idea into an active test, and Quartile is stepping in to help brands…
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AI Can Mimic Human Words But Not Human Structure
Humanizing AI has become a service category. Gig postings and service offerings on casual work outlets such as Upwork and…
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Why AI Food Photos Are Making Restaurant Meals Look Worse
A restaurant menu is supposed to make you hungry. But more diners are seeing food images that look strange, misleading,…
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The AI Data Center Battle Has Become a Billion-Dollar Political Fight
A new political advertising campaign is taking the fight over AI data centers straight to voters in key battleground states.…
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The Data Center Debate Is Moving Into the Ad Wars
A new advertising campaign is taking the fight over AI data centers to three states where public opposition is growing.…
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How Brands Can Measure Visibility Across AI Search Answers
AI assistants now influence product discovery, vendor shortlists, research, and purchasing decisions. That shift has created a new question for…
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ChatGPT’s Ad Era Arrives as Free Access Expands
ChatGPT is entering a new phase, and the change reaches far beyond a new advertisement format. OpenAI has expanded ChatGPT…
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