Google has rolled out a new AI platform called Gemini Enterprise, replacing its previous Agentspace app from last year. This new service is designed to help businesses automate tasks and access data more easily across their organization. It’s built to serve a wider range of users and acts as a central hub for using AI in the workplace.

What Gemini Enterprise Does

Gemini Enterprise is like a smart assistant for companies. It allows users to chat with their business data, search across different apps, and manage tasks with AI agents. The platform uses Google’s latest large language models, which power popular AI tools like Gemini AI, Imagen, Veo, and Gemini 2.5 Flash. This means users get access to cutting-edge generative AI media tools as well.

Businesses can find, build, and interact with various AI agents through a simple chat interface. These agents can perform tasks like analyzing trends, creating marketing content, drafting messages, or managing customer data. Some agents are built-in, like Google’s core options such as NotebookLM and Deep Research, while new ones like Code Assist launch today. Future additions will include Data Science and Customer Engagement agents.

Custom Agents and Integration

One of the standout features is the visual no-code Agent Designer. It lets organizations create their own custom agents without needing coding skills. For example, a marketing team might set up a campaigns agent that coordinates multiple tasks, from analyzing competitors to generating ads and social media content. This makes automation flexible and tailored to specific needs.

Google also provides tools for security and governance. A central framework helps administrators monitor and control all deployed agents. Google’s Model Armor feature adds an extra layer of safety by screening user prompts to prevent risks like data leaks or malicious injections. This focus on security is key for organizations handling sensitive information.

Additionally, Gemini Enterprise acts as a powerful search tool. It can locate information stored in different enterprise systems, whether Google’s own or third-party apps like Salesforce or Microsoft Teams. The platform is designed to connect easily with these systems through pre-built connectors, making integration smoother and faster. This ensures that AI responses are based on accurate, organization-wide data.

Pricing, Market Position, and Industry Context

Google has announced pricing for the enterprise editions. The Standard and Plus versions cost $30 per user each month, while the Business edition will be $21 per user and starts rolling out in October. These plans offer different features suited to various business sizes and needs.

This launch is part of a broader trend in the tech industry. Many companies like Microsoft, Atlassian, and OpenAI are developing similar AI agent tools. The race is on to create smarter, more autonomous systems that boost productivity. Google’s approach emphasizes security and ease of integration, which could give it an edge.

However, with so many products and services, Google faces the challenge of avoiding confusion among customers. The company needs to make it clear how Gemini Enterprise fits into its wider AI ecosystem and how users can smoothly adopt these tools. Simplifying the user journey will be key to maximizing the impact of this new platform.

In the bigger picture, Gemini Enterprise marks a return to premium AI features for Google Workspace users. While Google previously included AI capabilities in apps like Gmail and Docs at no extra cost, this new platform offers a dedicated, enterprise-grade solution. As AI continues to evolve, Google’s focus on secure, integrated agent systems positions it well in the fast-growing market of autonomous business tools.

Inspired by

• https://www.computerworld.com/article/4070253/gemini-enterprise-is-googles-new-front-door-for-agentic-ai-access-at-work.html

Sources

• gmpg.org
• blog.google
• google.com
• atlassian.com
• asana.com