Guidde, a Tel Aviv-based company, has raised $50 million in a Series B funding round. The round was oversubscribed and led by PSG Equity, with participation from monday.com and previous investors like Norwest, Entrée Capital, Qualcomm Ventures, and Inkberry Ventures. The company now serves over 4,500 customers, including major names like Anheuser-Busch, Bayer, Nasdaq, Yahoo, and SentinelOne. With three years of tripling revenue and high customer retention, Guidde plans to use the new funds to expand its platform globally and accelerate adoption across enterprises.

Addressing the Challenges of AI Adoption in Large Companies

Many big organizations are investing heavily in AI. They’re hiring Chief AI Officers and spending more on large language models than on cybersecurity, data warehouses, or cloud services. Despite this, many struggle with making AI work smoothly within their teams. Employees across departments such as operations, IT, legal, and finance are expected to work alongside AI systems. But current training tools haven’t kept pace. Without real data or structured prompts, employees often get generic responses from AI, which can lead to unreliable outputs or costly mistakes.

Guidde aims to fill this gap by capturing how employees actually do their work. Its platform converts real workflows into structured, contextual documentation that helps train both staff and AI agents. Instead of relying on generic instructions, companies get practical, in-app guidance based on real work processes. This helps teams work more efficiently and ensures AI systems function with better understanding of actual workflows.

Turning Workflows into Practical AI Knowledge

Guidde’s platform allows employees to record their workflows directly inside their enterprise software. The AI then analyzes these recordings and creates step-by-step video guides that are delivered within the same applications teams use daily. This process results in a massive dataset of how work is really done inside organizations. Currently, companies use Guidde across more than 50,000 applications and millions of workflows.

This detailed documentation not only helps train employees but is also accessible to AI systems through Guidde’s API. Yoav Einav, CEO and Co-Founder, compares this process to navigation apps that map roads by observing actual driving behavior. He explains, “We’re doing the same for enterprise workflows. We observe how employees work to build maps that AI agents will need. It starts with humans in the loop, and over time, it leads toward full automation.”

The fresh funding will enable Guidde to deploy its platform more widely, develop new features, and expand into global markets. The company aims to improve its infrastructure so both human workers and AI agents can operate more clearly and efficiently within enterprise systems.

From Startup Roots to Enterprise-Grade Platform

Founded in 2020 by Yoav Einav and Dan Sahar, Guidde has grown rapidly. It positions itself as a digital adoption platform that helps organizations get more value from their software and AI investments. By turning everyday workflows into structured knowledge, it makes AI training more practical and grounded in real work. The company’s approach ensures that AI systems are better aligned with how employees actually perform tasks, reducing errors and increasing productivity.

With its latest funding, Guidde is set to redefine how enterprises train their teams and deploy AI tools. Its focus on capturing real workflows and turning them into actionable guidance sets it apart in the growing AI adoption space. As companies continue to seek more effective ways to integrate AI, Guidde’s technology could become a key part of the digital transformation journey.

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• https://justainews.com/companies/funding-news/guidde-raises-50m-series-b-for-ai-training/