Samsung is facing a lawsuit over claims it used Dua Lipa’s image without permission on its TV packaging. The pop star alleges that her photo was used to promote Samsung TVs across the U.S., which she says is a violation of her rights. The case highlights issues around celebrity image rights and how companies market their products.

Details of the Lawsuit

The singer filed the complaint in the US District Court for the Central District of California. She states she owns all rights to her image, specifically a backstage photo taken at an event in 2024. According to the lawsuit, Samsung mass-produced and sold many televisions in various sizes with her picture on the boxes, without her consent or compensation.

The legal document accuses Samsung of copyright infringement, trademark infringement, and misappropriation of her likeness. Lipa claims that the use of her image “makes a mockery” of her efforts to build her brand and deprives her of control over her likeness. She learned about the boxes around June 2025 and demanded that Samsung stop using her image, but says the company ignored her.

Impact on Samsung and Public Reaction

The lawsuit suggests that her image helped boost TV sales, with some customers noting they bought Samsung TVs because of her picture. Screenshots from social media show comments like “I decided to get it just because Dua is on it.” Samsung has not commented publicly, citing ongoing litigation. The company continues to sell TVs with her image on some retail shelves, including stores like Walmart.

In her legal filing, Lipa is asking for a jury trial, a permanent ban on Samsung using her image, and at least $15 million in damages. She also seeks punitive damages and attorneys’ fees. The case raises questions about how celebrities’ images can be used in marketing and what rights they have over their likenesses in commercial products.

This situation could have bigger implications for companies that use celebrity images in advertising. If Lipa wins, it might set a precedent that companies need to get clear permission before using a star’s photo for product marketing. For now, the case highlights a growing issue around celebrity rights and corporate marketing practices.

Inspired by

• https://arstechnica.com/gadgets/2026/05/singer-dua-lipa-sues-samsung-for-15-million-for-using-her-image-on-tv-boxes/

Sources

• reuters.com