Levitate, a company focused on AI-powered relationship marketing tools, has secured $16 million in a recent funding round. Since its launch, the company has raised a total of $71 million. The new investment was led by Harbert Growth Partners, with additional support from Northwestern Mutual Future Ventures and Bull City Venture Partners. Based in Raleigh, Levitate creates tools that help businesses maintain strong, ongoing connections with their clients and prospects.

Supporting Small Businesses in Maintaining Client Relationships

Levitate’s platform is already used by more than 8,000 businesses across various industries. It helps them stay in touch with clients through email, social media, text messaging, and other channels. The goal is to enable businesses to communicate regularly without losing the personal touch that is so vital in relationship-driven industries. Many small and mid-sized companies find it challenging to keep up with consistent outreach, which can impact trust and referrals.

Jesse Lipson, Levitate’s founder and CEO, explained that the company’s core idea is to use AI to help small businesses be more consistent, thoughtful, and scalable in their client communications. The recent funding will allow Levitate to develop more tools that make AI practical and accessible. The company aims to enhance its Service-as-Software model, which combines automation technology with strategic coaching to help clients achieve better marketing results.

Where the New Capital Will Accelerate Growth

The fresh funds will primarily go toward advancing Levitate’s AI development efforts. The company plans to improve its machine learning systems and develop new features for its platform. This includes smarter automation, targeted messaging tools, and AI-driven workflows to help users manage multi-channel communication more easily. The focus is on reducing the workload for businesses while increasing the effectiveness of their outreach efforts.

Levitate also plans to expand its team of sales and customer success professionals across the United States and Canada. This growth aims to reach more relationship-focused businesses that rely on long-term client engagement. By investing in both technology and human support, Levitate hopes to strengthen its position in industries where maintaining regular contact is key to growth and success.

Overall, the company is committed to helping small and mid-sized organizations build stronger, more personalized relationships with their clients through innovative AI tools and dedicated support. The new funding marks a significant step toward scaling these efforts and reaching more businesses looking for smarter ways to stay connected.

Inspired by

• https://justainews.com/companies/funding-news/levitate-secures-16m-to-scale-relationship-ai-tools/