Netarx, a leader in digital trust and enterprise security, has announced a strategic partnership with People Driven Technology (PDT), a Michigan-based organization focused on delivering measurable technology outcomes. This collaboration aims to strengthen enterprise defenses against the rising threats of AI-driven disinformation and deepfake attacks, ensuring secure and trustworthy communication channels for clients.

Combining Advanced AI Detection with Outcome-Focused Service

Through this partnership, Netarx’s proprietary real-time deepfake detection technology will complement PDT’s outcome-oriented service model. Together, they will enable organizations to combat emerging digital threats effectively while maintaining seamless operational workflows. Netarx’s innovative platform analyzes multiple metadata and behavioral signals across platforms like Microsoft Teams, Zoom, and Outlook to authenticate human identities and prevent social engineering attacks.

One of the key features of Netarx’s solution is the “Flurp” visual indicator, which provides users with immediate, color-coded trust signals—green for verified, amber for unknown, and red for fake—making complex AI analytics accessible and actionable in real time.

Empowering Enterprises to Stay Ahead of Digital Threats

By joining PDT’s Advocate Category, Netarx gains access to a collaborative ecosystem that values innovation and measurable customer impact. This alliance allows Netarx to scale its “no trust needed” approach, helping organizations defend against the fastest-growing digital threats—AI-generated deepfakes and impersonation attacks—across various communication channels.

Joe Zanchetta, Area VP at PDT, highlights the importance of trust and innovation: “Trust is both a necessity and a vulnerability, and Netarx’s disruptive approach aligns perfectly with our mission to create customer-centric solutions that deliver measurable impact. We’re not just adapting to change; we’re driving it.”

Overall, this partnership aims to enhance digital security, foster trust, and deliver tangible business results for enterprise clients navigating the evolving landscape of AI and disinformation challenges.

Inspired by

• https://ai-techpark.com/netarx-joins-forces-with-pdt-to-boost-digital-trust-for-enterprise-customers/