Prime Video is testing out a new feature that brings a TikTok-like experience to its app. The company is rolling out a vertical short-form video feed designed to make browsing more intuitive and engaging on mobile devices. This update aims to make discovering content quicker and more fun, especially for users who prefer watching clips in a portrait mode.

What the New Clips Feature Offers

The new Clips feature is now available on the Prime Video mobile app, initially launched as a preview focused on NBA highlights. Now, it includes snippets from movies and series across the platform, creating a personalized carousel of short videos. Think of it as a vertical recommendation stream that matches the way people naturally hold their phones.

When users tap on a clip, the video plays in full-screen mode, allowing them to swipe vertically to see more videos. Each clip provides options to watch the full movie or episode, rent or buy the content, add it to a watchlist, like, share, or explore related content. It’s designed to make content discovery quick and easy, similar to popular social media feeds.

Availability and Future Plans

The feature is rolling out gradually to a limited group of users in the US on iOS, Android, and Fire devices. Amazon has announced that it plans to make Clips available to all users on these platforms later this summer. This phased approach allows the company to gather feedback and make adjustments before a wider release.

While some users might find it a bit inconvenient to rotate their phones to watch clips, the overall goal is to enhance mobile viewing and engagement. Amazon clearly sees this as a way to compete with social media apps that prioritize short, vertical videos for quick consumption.

As this feature develops, it could reshape how Prime Video users discover new content, blending traditional streaming with social-style browsing. Fans of short videos and quick previews may find it a welcome addition to their streaming experience, making it easier to find what they want without digging through menus.

Inspired by

• https://www.engadget.com/2168176/prime-video-is-adding-a-tiktok-like-feed/

Sources

• aboutamazon.com