SoundHound AI has announced a new AI tool designed to help retail staff serve customers more efficiently. The Sales Assist agent uses voice technology to give real-time suggestions on deals, add-ons, and savings. It aims to make in-store experiences faster and more personalized for shoppers.

Revolutionizing In-Store Customer Interactions

The Sales Assist AI is built to work alongside retail teams, especially in busy environments like telecom stores. With customer consent, it listens in during conversations, analyzes what the customer needs, and then provides instant recommendations on a tablet or any device with a microphone and screen. This means staff can offer upgrades, bundles, or cross-sell options without needing to search through multiple systems or manual data.

Instead of making customers wait while staff log into different platforms or manually calculate offers, the AI surfaces the right deal immediately. This smooths out the sales process and helps staff deliver a more personalized service. It also reduces the time it takes to close a sale and improves the overall customer experience.

Powered by Advanced Speech Recognition Technology

The Sales Assist agent runs on SoundHound’s Polaris automatic speech recognition (ASR) system. It’s designed specifically for noisy retail environments, ensuring quick response times with minimal lag. The AI orchestrates multiple specialized agents that securely access customer data, billing info, product databases, and promotional offers.

For example, if a customer mentions a damaged phone, the AI can check upgrade eligibility, retrieve account details, suggest trade-in deals, and recommend accessories or bundles. This allows staff to provide comprehensive, data-driven advice seamlessly during the conversation.

Benefits for Retail and Telecom Providers

The new AI tool helps retailers increase revenue per customer by enabling faster, more tailored recommendations. It also shortens sales cycles and reduces training time for new employees. Ensuring consistent and compliant sales practices across multiple store locations is another key advantage.

For telecom companies, the Sales Assist AI simplifies complex tariff plans and upgrade options. It unlocks new opportunities for customer retention through targeted cross-sells and personalized offers, all while making the sales process smoother for staff and customers alike.

At MWC 2026, SoundHound is showcasing its broader AI platform, including the latest version of its agentic system. This platform supports multiple AI agents working together across different operational environments. It’s already used by many large organizations to coordinate sophisticated AI solutions, whether built in-house or from third-party providers.

Overall, SoundHound’s new Sales Assist agent marks a significant step forward in conversational AI for retail. It demonstrates how voice technology can streamline in-store sales and deliver better experiences for both staff and customers. The company’s focus on scalable, multi-agent systems shows a commitment to transforming enterprise AI across various industries.

Inspired by

• https://ai-techpark.com/soundhound-ai-launches-sales-assist-agent-at-mwc-2026/