Spain is committed to strengthening its rules on social media and artificial intelligence, despite increasing pressure from American tech companies. The country’s digital transformation minister, Óscar López, emphasized that profits for a few large companies shouldn’t come at the expense of millions’ rights. Madrid is pushing ahead with laws that aim to protect users, especially children, and regulate high-risk AI systems.

Spain’s New Digital and AI Regulations

Recently, Spain proposed strict rules targeting social media platforms and high-risk AI applications. One key measure involves banning social media access for users under 16. This proposal is part of a broader digital child-protection bill currently debated in parliament. The government also plans to criminalize manipulating algorithms to spread illegal content and hold platform executives personally responsible for removing harmful material.

In addition, Spain has introduced legislation to curb AI deepfakes. The rules set the age of consent at 16 for image use and prohibit unauthorized AI-generated likenesses in advertising. Authorities have also launched investigations into major platforms over AI-produced child sexual abuse material being shared on their services. These steps reflect a focus on safeguarding vulnerable users from emerging digital threats.

European Context and Industry Pushback

Spain’s efforts are part of a broader European strategy. EU lawmakers recently agreed on amendments to the bloc’s AI Act, including banning non-consensual deepfake content and extending deadlines for high-risk AI systems. Madrid has positioned itself as a leader in enforcement, including building a new data center designed to serve as a sovereign cloud and AI platform. This move signals Spain’s intent to control its digital future more tightly.

However, industry opposition remains strong. US companies have spent millions lobbying in Washington, and Spain is feeling similar pressure. Despite this, the government insists it will stick to its legislative timetable. Some proposals, like the under-16 social media ban, have faced criticism from both tech executives and child rights advocates. Critics say certain safeguards are still technically challenging and legally complex across Europe.

The trend of age-restricted access to social platforms is gaining momentum. Within a year, countries like Australia, France, Denmark, and Spain have introduced or announced similar measures. Spain’s government hopes to see this approach adopted across the EU through a coalition of supportive nations. If the legislation passes parliament, it could serve as a test case for balancing regulation and industry influence in digital policy.

Overall, Spain’s firm stance shows a willingness to prioritize digital safety and responsible AI use. While facing external lobbying and legal hurdles, the country aims to set a precedent for how nations can regulate technology in the public interest. The upcoming parliamentary votes will reveal whether these ambitious laws can survive the political and industry pressures they face.

Inspired by

• https://thenextweb.com/news/spain-social-media-ai-rules-tech-lobbying

Sources

• gob.es
• aljazeera.com