AI Pioneer Joins Zeta Global as Leader of Innovation Lab
Nate Yohannes, a seasoned leader in AI and product innovation, has been appointed President of Zeta Data & AI Lab and Global Head of Research and Development at Zeta Global. With over 15 years of experience, he brings a unique blend of technical expertise and business acumen to the role.
Yohannes joins Zeta from Meta, where he led the strategy and development of AI systems for advertising. He has also held senior roles at Microsoft and the White House, giving him a deep understanding of the intersection of technology and policy. In his new position, Yohannes will oversee the development of next-generation agentic tools and technologies for marketers.
The Zeta Data & AI Lab is an innovation group that identifies, tests, and scales new business opportunities beyond the company’s core focus. With Yohannes at the helm, it’s poised to transform big ideas into new lines of revenue, leveraging Zeta’s proprietary data, AI capabilities, and enterprise expertise.












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