Businesses are now stepping into a new era of online commerce driven by AI and bots. To help navigate this shift, DataDome, a leader in bot and agent trust management, has partnered with Botify, a top platform for AI search solutions. Their goal is to help companies manage the entire digital journey — from how customers discover products to trusted transactions. This collaboration aims to address both the opportunities and risks that come with increased AI-driven discovery and engagement.

Understanding the Rise of AI in Shopping

Recent research shows that AI is already a common part of online shopping. About 73% of consumers have used AI assistants, and 38% rely on them specifically for shopping tasks like finding products, comparing options, and getting recommendations. Meanwhile, AI bot traffic to retail websites is surging faster than consumer adoption itself. This indicates a growing demand for AI-driven discovery tools, but also highlights the importance of managing these agents securely and effectively.

As consumers increasingly use AI to explore products, businesses must ensure these digital agents can move through their sales funnels smoothly. The challenge is to enable trusted AI agents to access content and assist shoppers, while blocking malicious bots that could harm marketing data or commit fraud. Without proper control, retailers risk distorted analytics, inflated referral signals, and misguided business decisions.

Balancing Security and Accessibility in Agentic Commerce

DataDome’s threat research team found that a significant portion of AI agents—around 80%—do not properly identify themselves when visiting websites. This lack of transparency leaves retailers vulnerable to various issues, including inaccurate marketing insights and potential fraud. The key is to distinguish legitimate AI agents from harmful bots without blocking genuine traffic that enhances the shopping experience.

The partnership between DataDome and Botify emphasizes orchestrating the entire AI ecosystem. Botify helps ensure that AI agents can access and consume content properly by standardizing product data and making it machine-readable. Meanwhile, DataDome adds intelligence to identify and filter out malicious bots, giving businesses clearer insights into who is accessing their digital channels.

How This Partnership Supports Business Growth

Effective agentic commerce requires a nuanced approach. Marketers need to understand the intent behind AI traffic without blocking it outright. Blocking all agents risks losing valuable discovery opportunities, while allowing everything through can expose businesses to fraud and data distortion. The combined expertise of DataDome and Botify offers a balanced solution, providing visibility and control over AI and bot traffic.

Joe Doran, Chief Product Officer at Botify, explains that AI agents act as intermediaries between businesses and their customers. If product data isn’t structured properly, AI tools may not find or display products correctly, reducing visibility and sales. Botify helps fix this by optimizing how content is structured and accessible for AI search, making products easier to discover online. DataDome complements this by ensuring only trusted agents can access sensitive content, reducing risks of abuse.

This partnership aims to empower businesses to leverage AI’s full potential while maintaining security and data integrity. By combining advanced content optimization with sophisticated bot detection, companies can confidently navigate the evolving landscape of agentic commerce and better serve their customers.

Inspired by

• https://ai-techpark.com/datadome-botify-partner-on-agentic-commerce-control/