Experian, the global leader in data and technology, has announced the acquisition of AtData, a prominent data and intelligence firm known for its email insights technology. This move strengthens Experian’s capabilities in digital identity verification and fraud prevention. By adding AtData’s extensive email data, Experian aims to offer more reliable and real-time identity signals to its clients.

Expanding Data Assets and Digital Identity Power

The acquisition brings over 10 billion email addresses from around the world into Experian’s data ecosystem. These verified, real-time email insights serve as a crucial digital identity signal, helping businesses better identify and authenticate consumers online. When combined with Experian’s existing consumer data and analytics platforms, these insights enable more confident customer engagement across digital channels.

Jeff Softley, CEO of Experian North America, highlighted the importance of real-time data and AI in today’s digital landscape. He explained that integrating AtData’s email intelligence into Experian’s infrastructure is a step toward building a more comprehensive, privacy-focused identity platform. This integrated approach aims to deliver more consistent, durable identities that support better customer experiences at every stage of the journey.

A Longstanding Partnership Turns Strategic

Experian and AtData have worked together for over 15 years through a collaborative partnership. This acquisition marks a natural evolution, allowing Experian to deepen its data assets and enhance its fraud and identity solutions. AtData has built a strong reputation for helping companies validate and verify first-party data, which is essential for creating accurate customer profiles and reducing fraud risks.

Tom Burke, CEO of AtData, explained that their goal has always been to help clients optimize email data collection, improve marketing performance, and lower fraud costs. Joining Experian allows AtData to expand its reach and capabilities. Burke emphasized that combining their strengths with Experian’s broad platform will enable more confident, real-world decision-making for clients.

This move aligns with Experian’s broader strategy to leverage data for trusted outcomes. It signals a focus on building advanced, privacy-aware identity solutions that support businesses in a digital-first world. The acquisition underscores Experian’s commitment to staying at the forefront of identity and fraud prevention technology.

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• https://ai-techpark.com/experian-fortifies-identity-and-fraud-capabilities-with-acquisition-of-atdata/