New Gen has introduced Kepler, a game-changing platform designed to help retailers make their websites fully AI-ready. This innovative tool gives brands more control over how AI interprets their products and content, helping them stay visible and relevant in a market increasingly driven by artificial intelligence. Kepler aims to simplify the transition into this new digital landscape and improve the way customers find and interact with products online.

Understanding the AI-Driven Customer Journey

Today, more consumers are using AI-powered tools to shop online. The AI user journey is becoming a key part of the path to purchase. Retailers need to adapt quickly to this shift. Kepler’s platform provides insights into how AI systems view their website content, allowing brands to optimize their online presence accordingly.

This means brands can better answer natural-language questions from shoppers and AI agents, ensuring accurate and relevant results every time. By understanding how AI interprets their product data, retailers can improve their visibility and enhance the shopping experience in an AI-driven world.

Core Features of Kepler’s Platform

Kepler includes three main tools: Agent Storefronts, AI Insights, and Conversational Storefronts. Each of these helps retailers customize their websites to fit their specific needs. Agent Storefronts enable AI agents to easily read a site’s content, discover products, and answer customer questions accurately.

AI Insights offers real-time data on customer interactions. Retailers can track shopper intent, analyze how their content performs, and make informed decisions to optimize inventory and product descriptions. Conversational Storefronts allow customers to search using natural language directly on the website, getting precise answers based on the product catalog.

These features help retailers stay ahead in a market where conversational platforms and AI-driven shopping are becoming the norm. By integrating these tools, brands can ensure they remain competitive and easily discoverable by AI systems and human shoppers alike.

The Future of E-commerce with AI

According to Adam Behrens, co-founder and CEO of New Gen, the goal is to prepare retailers for a future where AI plays a central role in online shopping. Kepler is designed to provide the tools needed for brands to adapt seamlessly to this new reality.

As AI continues to evolve, the way customers find and buy products online will change dramatically. Retailers who leverage platforms like Kepler can not only improve their current operations but also position themselves for long-term success in an increasingly AI-driven market.

Overall, Kepler represents a significant step forward for e-commerce, making it easier for retailers to stay visible, relevant, and in control in an exciting new digital age.

Inspired by

• https://ai-techpark.com/new-gen-unveils-kepler-to-power-ai-ready-agentic-commerce-for-retailers/