OLX Puts AI Agents Into Property Sales and Online Shopping

OLX Group is putting AI into two of the most practical parts of online marketplaces: selling a property and finding something to buy. The company presented Agentic Selling and DealFinder at CLAIM Online 2026 on October 27, 2026, then unveiled the two tools on October 28.

Agentic Selling is now live for 20% of private sellers on Otodom, OLX Group’s property platform in Poland. DealFinder works as a buyer-side assistant on WhatsApp and is being scaled after a beta test in Portugal that drew 2,000 users.

Two tools for different sides of the marketplace

Agentic Selling guides property sellers through a process that runs from valuation to posting, while also helping them manage and sell their properties. The tool is designed to handle the complicated steps in a property listing without taking the final choices away from the person selling.

DealFinder focuses on buyers. It finds items, sets price and item alerts, and accepts searches in text, image or voice form. During its beta test, the assistant achieved an 18% conversion rate to contact, giving OLX a measure of how often people moved from using the tool to making contact.

The two products reflect OLX Group’s view that marketplace AI needs to do more than produce an answer. Chief Data Officer Andreas Merentitis said, “AI should handle the complexity, while people make the decisions that matter.”

Merentitis said OLX built both tools with the customer’s question at the center and measures them by whether people trust the outcome. Speed matters in agentic AI, he said, but trust is what makes it useful.

Marketplace data meets customer concerns

OLX Group describes itself as a global online classifieds leader with nearly 60 million daily listings across 11 brands in seven markets. It is the classifieds business of Prosus, and it says it has been building AI into its marketplaces for more than eight years.

The company also points to more than 20 years of relationships with dealers and realtors, along with verified marketplace data that generic AI models cannot access. That combination gives OLX a base for tools built around listings, property information and buyer behavior.

Still, the surveys released alongside the tools show why trust remains a central issue. OLX published research on AI in two major decisions: finding work and finding a home. The results show strong interest in AI, but also clear limits on how much people are ready to rely on it.

Young workers use AI but feel unprepared

The OLX Jobs AI survey was conducted by SW Research for OLX Group in October 2026. It was an online survey of 1,510 people aged 18 to 29 living in cities with 200,000 inhabitants or more, with around 300 respondents in each of France, Germany, Poland, Romania and Ukraine.

Between 92% and 96% of respondents said they use AI tools in their personal lives. Yet fewer than 41% felt ready for changes in the labor market, creating a clear gap between everyday use and confidence about what comes next.

Men rated their AI skills more highly than women did, but both groups showed the same level of concern about AI’s impact on their careers: 31%. Poland was the most cautious market in the survey, with 37% of young people reporting high or very high concern about AI and automation.

Home seekers want useful tools and clear disclosure

The OLX Real Estate survey was conducted by OLX Group in October 2026 among home seekers using its real estate platforms in Poland, Portugal and Romania. It included 2,819 respondents across the three markets, counting both completed and incomplete responses.

OLX said the results describe its platform users and are not representative of all home seekers in those markets. Even with that limit, the findings point to the AI features people want most: alerts for matching listings and tools that allow side-by-side comparisons.

Trust drops when AI takes on the role of a property expert. Only 5% of respondents said they would trust an AI valuation more than a human agent’s estimate, while 36% trusted the realtor’s estimate. At the same time, 78% wanted AI-altered listings to be disclosed.

That balance runs through OLX Group’s new products. Buyers and sellers can use AI to search, compare, organize and complete complex tasks, but the surveys show that people still want human judgment and clear information about how AI has changed what they see.

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