ShareWillow has raised $8.5 million in seed funding to bring AI agents into one of home services’ toughest problems: helping technicians understand their work, pay, and performance. The New York company is building Willow, a broader product that connects job preparation, coaching, and earnings visibility around the work technicians do each day.
That focus puts technicians at the center of an industry where more calls do not always mean more completed jobs. “You’re getting all these calls in, but then you don’t have anyone to do the job,” says Ryan Shank, ShareWillow’s founder and CEO. The company’s platform aims to help home-service businesses get more from the technicians they already have while giving those workers a clearer view of how each job affects their earnings.
AI Agents Turn Job Data Into Pay Visibility
ShareWillow connects to field service software, including ServiceTitan, Housecall Pro, and Jobber, to link operational activity with employee incentive plans. According to the company, its AI agents pull job data, calculate payouts, and flag missing information before payroll runs. That creates a bridge between the work recorded in field-service systems and the compensation technicians expect to receive.
Technicians use the mobile app to see earnings job by job and track their position on a team leaderboard. Instead of waiting for a paycheck to understand the total, they can see what they earned on each job and how bonuses affect their hourly compensation.
“When a tech can pull out their phone and see what that last job paid them, they start running the call like an owner,” said Shank in the funding announcement. That instant feedback sits at the heart of ShareWillow’s premise: better information about performance and pay can help owners retain the people who deliver the service.
Willow’s product website describes configurable thresholds that determine when payouts occur, along with templates that adjust for factors such as role and tenure. Dashboards show calculations and historical awards, while employees can access plan agreements through their dashboard. ShareWillow’s company careers site identifies the product as a ServiceTitan Certified App and describes syncing jobs, technicians, and payroll data.
Incentives Built Around More Than Sales
ShareWillow helps business owners build incentive plans tied to completed jobs, sales, and other performance measures. Those plans can reward membership sales and larger invoices, but Shank says the structure must account for work quality rather than simply pushing technicians to sell more.
A technician might recommend replacing an aging HVAC system when a costly repair would only postpone the need for a new one. That example shows the challenge ShareWillow is trying to address: incentives must support sound service decisions, not just higher sales totals.
Shank says one HVAC contractor using ShareWillow cut installation times from eight hours to five by introducing efficiency incentives and avoiding return visits. That change sometimes allowed the contractor to complete two installations in a day, turning a clearer reward system into a measure of operational capacity.
The strategy also responds to a wider limit in home services. Shank says better phone systems and lead-generation tools can bring contractors more business, but technician availability limits how much work they can take on. ShareWillow is aiming at the point where customer demand meets the people responsible for completing the job.
Funding Will Expand Willow’s Reach
The funding includes a $2 million round led by Circadian Ventures, with participation from existing investors including Lerer Hippeau Ventures and Twelve Below. The wider seed round includes Lerer Hippeau, Circadian Ventures, Twelve Below, Charge Ventures, and Notation, while other backers include Notation Capital, Expa, and Scott Belsky.
ShareWillow plans to use the capital to expand its platform, hire for growth, extend integrations, and build relationships with franchise brands and private equity platforms in home services. The company also plans to expand into payments and payroll, including a wallet that would let technicians access their earnings sooner.
That next phase could push Willow beyond incentive-plan management and toward a fuller financial layer for field workers. The company is already connecting jobs, technician activity, and payroll data; adding earlier access to earnings would extend that connection into the time between completed work and payday.
Shank brings experience from both service communications and field-service software. He previously founded PhoneWagon, a call-tracking business acquired by CallRail in 2021, and served as COO of Mhelpdesk, a field-service software company acquired by HomeAdvisor in 2014.
ShareWillow now has a clear test ahead: can AI agents make incentive plans easier to manage while helping technicians see a direct link between strong work and better pay? With new funding, deeper integrations, and a planned move into payments and payroll, Willow is positioning that question as a central part of the next generation of home-service software.
Based on
- ShareWillow Raises $8.5M Seed to Build AI Agents for Trades Technicians — unite.ai
- ShareWillow raises $8.5M for technician incentive pay — axios.com
- Broccoli Raises $52M Led by Khosla Ventures to Help Home Services Businesses Book More Jobs and Keep Customers | Currency News | Financial and Business News | Markets Insider — markets.businessinsider.com
- 5 Home Service Technology Trends Changing Contractor Operations — forbes.com
- Collective raises $100M to automate accounting with AI — axios.com
