Apple just shook up its AppleCare+ pricing for Macs and iPads. The increase hits new buyers but spares those with existing coverage. What’s changing? And why now?
AppleCare+ Costs Climb Across Key Devices
The headline: AppleCare+ monthly payments for Mac and iPad products jumped by 50 cents. That adds up to $5 more per year for new contracts. This isn’t a tiny tweak — it’s a clear price boost for anyone buying protection plans now.
Coverage for the popular 13-inch MacBook Air rose from $7.49 to $7.99 per month. Yearly, that’s $80 instead of $75. The jump may seem small, but it’s a new norm for AppleCare+ pricing.
New Device Prices Reflect the Trend
Alongside coverage hikes, Apple raised the prices for several devices themselves. Basic iPads now cost $449, up $100. The 13-inch iPad Pro shot up $200 to $1,499. The MacBook Neo jumped $100 to $699. The 15-inch MacBook Air surged $200 to $1,499. And the powerhouse M5 Max MacBook Pro climbed $500 to $4,099.
These price boosts hit hard, signaling Apple’s confidence in their products even as costs rise.
Why the Price Hike? Tim Cook Weighs In
Apple CEO Tim Cook linked these increases to a global RAM shortage. He explained that Apple tried to shield customers from rising costs but called the situation “unsustainable.” This supply chain pinch forced Apple’s hand. It’s not just AppleCare+ — other products like the Vision Pro, HomePod devices, and Apple TV 4K also got price bumps last month.
Interestingly, iPhone prices remain untouched for now. Apple seems to be taking a targeted approach, adjusting where supply challenges hit hardest.
What’s Untouched and What’s New?
- Existing AppleCare+ contracts keep their current prices. No surprise hikes for loyal customers.
- AppleCare One, the new plan covering up to three devices, remains unaffected. No price changes there.
What This Means for You
If you’re shopping for AppleCare+ on a Mac or iPad, expect to pay more starting now. Those extra 50 cents a month add up over time. The device price hikes also mean a bigger upfront investment.
But Apple is still betting on device longevity with AppleCare+. The company’s focus on repairability and support continues, even amid rising costs. Rumors hint at refreshed Apple Pencils next year with better repair options. Apple is also scouting AI chip companies, which could shape future hardware innovation.
Price hikes are never fun. But understanding the why helps. Apple’s juggling supply chain challenges and product innovation. For buyers, it’s a sign to weigh the cost of coverage carefully. And maybe act sooner than later if AppleCare+ protection matters to you.
The tech world is always moving. Watch closely — these changes could be just the start.
Based on
- AppleCare+ prices just went up for Macs and iPads — engadget.com
- Apple’s reportedly raising the price for AppleCare Plus on Macs and iPads | The Verge — theverge.com
- iCloud+ Vs. Apple One: Which Is Worth It For You? — engadget.com
- Refreshed Apple Pencils May Arrive Next Year With Improved Repairability — engadget.com
- Apple Is Reportedly Shopping For AI Chip Companies — engadget.com
