Zoom is making big moves to help sales teams close deals faster. They just rolled out three new features for their Zoom Revenue Accelerator. These are called Sales Roleplay, Sales Assist, and Ask ZRA. Each one targets a different part of the sales process to make reps smarter and more prepared.
On top of that, Zoom is about to finish buying Common Room, a platform that tracks buyer intelligence. Once that deal closes, Zoom plans to cover the entire sales cycle. This includes the crucial first step: prospecting. That means sales teams can get help from the very start of finding new customers all the way to closing deals.
Meanwhile, Impartner, a company that builds software for channel management, is seeing real benefits from using ZoomInfo’s data. After rebuilding its account-based marketing program with ZoomInfo, Impartner’s website engagement jumped over 45%. That’s a huge win. Plus, automation saved their team 15 hours of work. This gave them more time to focus on strategy and growth.
Impartner also reported that three of their target accounts generated over six digits in influenced pipeline. They now rely on ZoomInfo not just as a contact database but as a full marketing and sales intelligence platform. This shift shows how data-driven sales strategies are changing the way companies find and win customers.
New Sales Training Resources from Integrity Solutions
Integrity Solutions, a company with more than 55 years of experience, launched a fresh series of educational resources for sales leaders. This series dives into important topics like sales training ROI, manager coaching, buyer-centric selling, and behavior change. It tackles the challenges sales teams face today.
The first resource in the series is called “What Is Sales Training?” It sets the stage for sales leaders to rethink how they train their teams. Brett Shively, a sales expert, pointed out that “Sales leaders today are expected to do more with less while navigating an increasingly complex selling environment.” These resources aim to help leaders meet that challenge head-on.
Legal Reminder for ZoomInfo Investors
There’s also a legal update for ZoomInfo investors. The law firm Faruqi & Faruqi, LLP reminded investors about a securities class action lawsuit deadline set for August 24, 2026. James (Josh) Wilson, a securities litigation partner at the firm, is involved in the case. Investors should be aware of this important date if they hold shares in ZoomInfo.
ZoomInfo itself maintains a massive database that powers many of these sales tools. It holds information on more than 100 million companies, 500 million contacts, and billions of signals. This data helps companies like Impartner and Zoom improve sales and marketing results with sharper targeting and better insights.
All these updates show how Zoom and its partners are reshaping sales. From smarter software tools to better training and legal clarity, the sales world is changing fast. Teams that tap into these innovations will likely see stronger pipelines and more wins.
Based on
- Zoom has upped the ante in supporting sales teams — techmonitor.ai
- Impartner Grows Quarterly Pipeline Generation with ZoomInfo | VentureBeat — venturebeat.com
- Integrity Solutions Releases Educational Resource Series Complementing Sales Performance Roadmaps to Help Sales Leaders Improve Performance | Markets Insider — markets.businessinsider.com
- EQUITY ACTION REMINDER: Faruqi & Faruqi, LLP Reminds ZoomInfo (GTM) Investors of Securities Class Action Lawsuit Deadline on August 24, 2026 | AP News — apnews.com
