Data chaos is the enemy of marketing success. Brands collect mountains of customer information, but it sits scattered everywhere—websites, apps, ads, and point-of-sale systems. The result? A fragmented puzzle that blocks marketers from seeing the full customer picture or acting fast. Minerva just flipped the script. With $20 million in fresh funding and a new AI-powered platform, this startup is turning data chaos into marketing gold—literally overnight.

From Fragmented Data to Instant Clarity

Minerva’s secret weapon? Their Agentic Data Engineer. It slices through weeks of manual data wrangling and delivers a unified, AI-ready customer profile within 24 hours. Imagine turning piles of messy data into a single, clear view—fast enough to launch campaigns the same day. That’s exactly what Minerva offers.

The platform doesn’t stop there. It enriches first-party data with a proprietary identity graph packed with over 1,000 unique attributes. This means marketers get not just raw data, but deep, actionable context about their customers. The difference? AI agents can now reason over this rich, structured information to create, analyze, and optimize campaigns at scale.

Built by Finance Veterans, Powered by AI

The founders know data challenges firsthand. Jackson Engles, Daniel Saedi, and Matthew Joseph met at UC Berkeley and started their careers in finance at top firms like Lazard and Citadel. Saedi and Joseph used alternative data to trade markets, witnessing how scattered data kills insights. They built Minerva to solve what they saw as the key bottleneck: preparing data so AI can actually work its magic.

Minerva’s platform combines machine learning with natural language prompts. Marketers don’t need coding skills or data science degrees. They just tell the system what they want—like finding users ready to book a luxury trip—and the AI builds, tests, and deploys predictive models on demand. This hands-off approach frees marketers to focus on strategy, not data drudgery.

Real Results with Big-Name Customers

The proof is in the numbers. Early adopters have seen paid media return on ad spend (ROAS) jump 3.4 times. Direct mail campaigns qualified leads at 2.5 times the previous rate. That’s massive for marketers battling tight budgets and fierce competition. And Minerva isn’t just for retail or travel. Their clients span sports, hospitality, financial services, real estate, and more.

NBA teams rely on Minerva to deepen fan engagement. Luxury real estate platforms use it to identify buyers faster. Consumer brands from Juicebox to Trust & Will harness its AI agents to unlock hidden customer insights and execute smarter campaigns. The platform’s ability to unify and activate data is reshaping how brands acquire and retain customers.

OpenAI Collaboration Unlocks Next-Level AI

Minerva’s partnership with OpenAI supercharges its capabilities. They integrate frontier models like GPT-5.5 to power two core AI agents:

• Agentic Data Engineer: Automates data profiling, transformation, and validation—cutting weeks of work into hours.
• Agentic Data Scientist: Lets marketers generate predictive models using simple natural language commands—no ML expertise needed.

This collaboration puts advanced AI tools directly in marketers’ hands. It shifts the role of marketing teams from manual executors to strategic directors who set goals while AI handles operational work.

What’s Next for Minerva?

With $20 million from top investors including The General Partnership, 8VC, Lingotto Innovation, Topology Ventures, and NBA Investments, Minerva is scaling fast. The new capital fuels engineering growth, research, and expanding their self-serve platform. Their sights are set beyond sports and hospitality—soon covering more consumer sectors.

The company is betting that the future of marketing lies not just in smarter AI models, but in the quality of data context those models receive. By cracking the code on data fragmentation, Minerva could set a new standard for AI-driven marketing. Marketers finally get to harness their customer data fully, run smarter campaigns, and deliver measurable results faster.

Are you ready for marketing that moves at the speed of AI? Minerva is making it happen—one unified customer profile at a time.