Sony will skip the January 2027 Consumer Electronics Show, ending a decades-long run of press conferences and product appearances at one of the biggest events in consumer technology. The company announced the decision on September 28, 2026, saying its attention is moving toward entertainment content and related areas.
Neither Sony nor its affiliates plan to show products at CES 2027. The choice follows a shift in Sony’s business, which now places more weight on games, music, and film while stepping back from several consumer technology categories.
A major change for a longtime CES exhibitor
Sony’s products first appeared at the inaugural CES conference in 1967, and its press conferences became a staple of the show for decades. Those events gave the electronics company a stage to present new products and discuss its direction across consumer technology.
That presence had already changed by CES 2026. Sony did not have its own booth at the event, although a prototype of the Afeela electric vehicle appeared on the show floor. The vehicle came from a joint venture between Sony and Honda, known as Sony Honda Mobility.
Sony Honda Mobility was established in 2022 to develop electric vehicles. The company later scrapped the EV project and said it would review the direction of its joint venture with Honda, leaving the Afeela prototype as a sign of an effort that did not continue.
With no Sony or affiliate products planned for January 2027, the company’s connection to CES will look different from the role it held for much of its history. The announcement does not describe a temporary change in its event strategy. Instead, Sony said it reviews its approach to events and communications based on the needs and priorities of its businesses.
From consumer electronics to entertainment
Sony has also stepped back from other consumer tech categories, including TVs. The company handed the reins of the Bravia brand over to TCL, another move that shows how Sony’s place in consumer electronics has changed.
At the same time, Sony’s business has shifted toward games, music, and film. Its stated focus now continues to evolve toward entertainment, intellectual property, and technology designed to support creators. That direction connects Sony’s entertainment businesses with the technology used to make and deliver creative work.
“We continuously and strategically evaluate our approach to events and communications based on the needs and priorities of our diverse business,” Sony said.
The statement offers a direct explanation for the CES decision without adding a product roadmap for January 2027. Sony’s choice is tied to the needs of its diverse business, while the company’s public direction centers on entertainment content and related areas.
What remains in Sony’s technology business
Sony’s move away from some consumer categories does not mean the company has left technology behind. It remains a key supplier of image sensors used in automobiles, giving it a continuing role in vehicle technology even after the Afeela project was scrapped.
That image-sensor business also fits the company’s broader focus on technology that supports creators and intellectual property. Sony is no longer presenting its future through every major consumer product category, but it still has technology businesses that connect with entertainment and other industries.
The CES decision brings these changes into one clear moment. Sony is leaving the January 2027 event without its own products or affiliate displays, following the absence of its own booth in 2026 and the end of the Sony Honda Mobility EV project.
For a company whose products first appeared at CES in 1967, skipping the 2027 show marks a new chapter. Sony’s business now points more toward games, music, film, entertainment content, intellectual property, and tools that support creators than toward a broad display of consumer electronics.
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