Amazon has launched a new AI shopping helper designed to improve how users search and shop on its platform. This tool, called “Alexa for Shopping,” is built to offer a more personalized experience by understanding customer habits and preferences. It replaces the older generative AI assistant, Rufus, which was launched in 2024. Now available in
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Amazon announced a new $5 billion investment in the AI startup Anthropic. While the money is significant, experts say the move is mainly about increasing the company’s computing capacity. This boost aims to address Anthropic’s current infrastructure challenges while strengthening their partnership with Amazon Web Services (AWS). Expanding AI Infrastructure to Support Growth As part
For years, Amazon Go stores were seen as a glimpse into the future of retail. They used high-tech cameras and sensors to track customers and their shopping habits without traditional checkout lines. The stores were a showcase of Amazon’s technological power and aimed to make shopping as frictionless as possible. But after nearly eight years,
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Amazon has revealed plans to cut around 16,000 jobs across its global operations. The announcement was made by SVP of People Experience and Technology Beth Galetti in an internal email to employees on Wednesday. While the news was anticipated, the scope of the layoffs highlights ongoing changes within the company as it adjusts its business
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As the global economy slows, Amazon is preparing for another round of layoffs. The cuts are expected to mainly affect its AWS division and other tech-focused teams. This move is part of Amazon’s plan to reduce its overall workforce by around 30,000 employees. Details of the Upcoming Layoffs Reuters reports that Amazon is planning to
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Amazon, the company that launched the cloud computing revolution, continues to lead in adopting new technologies. Its use of artificial intelligence (AI) is evolving rapidly, moving from simple chatbots to more advanced, agentic AI systems. These systems can plan, make decisions, and carry out complex tasks across different areas of the business, changing how Amazon
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Last week, a big dispute erupted between Amazon and Perplexity over AI shopping tools. Amazon sent a stern legal letter to Perplexity, demanding changes to how its AI shopping agent operates. The core issue is that Perplexity’s Comet AI browser feature allows an AI “agent” to shop on Amazon on behalf of users. For example,
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