A Sydney label says its designs turned up on Temu. Warwick Levy, owner of Lonely Kids Club, claims that 4,000 products were copied and listed on the Chinese e-commerce marketplace, raising copyright concerns for the business.
Levy says AI may have been used to scrape the entire Lonely Kids Club website and replicate its designs. The claim points to a troubling possibility: a business’s full body of creative work can be gathered and reproduced at scale, then presented for sale by people the original creator does not know.
That is the part Levy describes as “pretty gut-wrenching.” His complaint is not about one copied T-shirt or an isolated listing; it concerns thousands of products connected to his label, with the designs appearing on a marketplace that operates at a very different scale from a Sydney-based T-shirt business.
Thousands of listings and one painful discovery
Levy said, “It’s pretty gut-wrenching to see that your work is now making so much money for other people that you don’t know, [who has] just stolen your work.” The quote captures the central dispute: Lonely Kids Club says its work was taken, reproduced and used to generate money for others.
The allegation also places AI at the centre of the complaint, though Levy says it may have been used rather than stating that its role has been proven. His claim is that AI could have scraped the entire website and replicated the label’s designs, turning a complete online catalogue into material for copied products.
That distinction matters. The verified claim identifies a possible method, while the immediate fact is the result Levy says he found: 4,000 products linked to his designs listed on Temu. Copyright concerns follow from that alleged copying, but the available details do not establish how each product was created or who created it.
Temu says the listings are gone
Temu said it removed the listings after Lonely Kids Club reported them through its IP Protection Portal. A Temu spokesperson said, “We have promptly removed the listings in question following Lonely Kids Club’s reports through our IP Protection Portal, and have added the brand’s works to our IP Protection database for ongoing monitoring.”
The statement gives the complaint a concrete outcome: the listings in question were removed, and Lonely Kids Club’s works were added to Temu’s IP Protection database. That database is intended to support ongoing monitoring of the brand’s works, according to the spokesperson.
Removal, however, does not erase the underlying concern. Levy says the designs were copied in the first place, while Temu’s response addresses the reported listings and the process used to remove them. The two positions describe different parts of the same problem—how copied creative work reaches a marketplace, and what happens after the original business reports it.
The case also shows why AI-related scraping claims carry weight even when the technology’s role remains unconfirmed. If a tool can help reproduce an entire website’s catalogue, the damage is not limited to a single design; it can affect the identity of the business attached to all of them.
For Lonely Kids Club, the number is 4,000 products. For Levy, the loss is personal and commercial: work associated with his label was allegedly turned into listings and money for other people. For Temu, the response is removal and monitoring. Copyright concerns remain the reason the dispute exists at all.
The dates attached to the account are Fri 18 Sep 2026 08.35 BST and Fri 18 Sep 2026 08.37 BST. The facts remain compact, but the message is not: when a business’s catalogue can be scraped and replicated, protecting original work becomes a marketplace problem as much as a creative one.
