amber’s €7M Bet Could Unlock Hidden Knowledge for Europe’s SMEs

amber has raised €7 million in a Series A funding round, giving the German AI startup fresh momentum to expand and develop its platform for small and medium-sized enterprises. The company is focused on a problem that sits inside almost every organization: valuable knowledge exists within the workforce, but businesses often struggle to capture and use it.
That challenge becomes more urgent when experienced employees prepare to leave. amber’s platform is designed to help SMEs access and use their internal company knowledge, turning information already held inside a business into something teams can work with.
A New Push to Bring AI Within Reach of SMEs
The €7 million round marks a major funding step for amber as it builds its AI platform around the needs of SMEs. The company’s goal is clear: help smaller businesses use the knowledge they already have instead of allowing it to disappear across conversations, documents, and employee experience.
That mission matters because AI adoption across Europe is split by company size. The European Commission’s SME Report states that 55% of large enterprises in the EU used AI in 2025, compared with 17% of small enterprises. The gap shows how far smaller companies still have to go before AI becomes part of everyday business work.
amber is entering that gap with a platform built around internal company knowledge. For SMEs, this focus connects AI adoption to a practical business need rather than treating the technology as an isolated experiment. The funding can help the startup expand its platform and continue developing how businesses access the information already inside their organizations.
The round also connects amber with Ventech and NRW.Venture. NRW.Venture is the venture capital fund of NRW.BANK, the development bank of North Rhine-Westphalia, adding a regional financial institution to the group of names linked with the company’s funding journey.
The Knowledge Leaving Through the Door
One figure puts amber’s opportunity into sharp focus. A 2026 Deloitte report states that 92% of surveyed organizations fail to consistently capture knowledge from employees about to leave.
That is not a small process gap. When employees depart, organizations can lose practical know-how, context, and answers that may never have been recorded in a central system. The problem affects how teams preserve what they have learned and how quickly other employees can find the information they need.
amber’s platform targets this challenge by helping SMEs access and use their internal company knowledge. The startup is not presenting AI as a separate destination; its focus is the knowledge already connected to daily business operations.
That approach gives the funding story a strong human and operational dimension. AI adoption is often measured by how many companies use the technology, but amber’s focus points to another question: can a business keep its knowledge available when the people who hold it move on?
Why This Round Matters Now
amber raised the €7 million Series A on August 17, 2026. The timing places the startup at the center of two connected shifts: European businesses are adopting AI at different speeds, and organizations are still failing to capture knowledge from departing employees.
Large enterprises have already moved ahead of small businesses in AI use, with 55% adoption among large enterprises in the EU in 2025 and 17% among small enterprises. For amber, that difference creates a clear space to serve SMEs that need useful AI applications connected to their own operations.
The Series A gives founders Bastian Maiworm, Philipp Reißel, and Igli Manaj the resources to push that mission forward. Their company now has the chance to develop its platform while addressing a problem measured in both adoption data and lost organizational knowledge.
The next phase will test how far amber can take this model. If the startup helps more SMEs access internal knowledge, it can connect AI adoption with a direct business outcome: keeping important expertise available to the people who need it.
Europe’s AI race is not only about the biggest enterprises or the most advanced systems. It is also about whether smaller companies can turn their own knowledge into a working advantage, and amber’s €7 million Series A puts that question firmly on the agenda.




