The October shopping event now has dates. Amazon will hold Prime Big Deal Days on October 6 and 7, 2026, giving Prime members access to discounts across product categories.
The sale starts at 3:01am ET on October 6 and ends at 11:59pm PT on October 7. In Pacific Time, the event starts at 12 a.m. PT on October 6, runs for 48 hours, and closes at 11:59 p.m. PT the next day.
Amazon announced the event on September 15, 2026. The timing puts its second Prime Day-level sale of the year in October, a month often associated with the event’s other name: October Prime Day.
Only Prime members can use the deals during Prime Big Deal Days. Amazon says the event will offer some of its lowest prices of the year across all product categories, with the fall timing aimed at early holiday shopping.
Brands already teasing involvement include Shark, Anker, Sony, and Lego. The announcement does not attach specific products or prices to those brands, so the useful details for now are the dates, membership requirement, and sale window.
What Prime membership includes
Amazon Prime is a loyalty membership program with shopping and entertainment benefits. Membership includes exclusive savings during Prime Day and Prime Big Deal Days, along with free two-day, one-day, and same-day delivery, streaming perks, and grocery delivery options.
A standard Amazon Prime membership costs $139 a year or $14.99 a month. That annual price makes the October event part of a broader membership package rather than a standalone shopping pass, although the discounts remain limited to Prime members.
The membership also connects the sale to delivery benefits that operate beyond the two-day event. Prime members receive free two-day, one-day, and same-day delivery options, plus streaming perks and grocery delivery options under the same program.
Amazon also offers lower-cost membership options for some customers. Prime for Young Adults costs $7.49 a month for people ages 18 to 24, while Prime Access costs $3.50 for the first three months and then $6.99 a month for people who qualify for certain government assistance programs.
Those prices create three stated entry points for Prime: the standard plan at $139 a year or $14.99 a month, Prime for Young Adults at $7.49 a month, and Prime Access at $3.50 for its first three months before moving to $6.99 a month.
Why the October window matters
Prime Big Deal Days places Amazon’s second Prime Day-level sale in the fall, when shoppers begin preparing for the holidays. The event therefore combines a two-day discount window with an early holiday-shopping push — a familiar retail tactic, now packaged as a membership benefit.
The sale’s duration is fixed at 48 hours, even though the published start times use different time zones. Shoppers on the East Coast get a 3:01am ET start on October 6, while the Pacific Time schedule begins at 12 a.m. PT that same day.
The event ends at 11:59pm PT on October 7. That gives Prime members until the final minute of the second day, at least according to the announced schedule, before the October Prime Day window closes.
Amazon’s Canadian Prime offering adds another measure of the membership’s shopping reach: more than 20 million items across 35+ categories come with free Prime shipping in Canada. That shipping benefit sits alongside the sale discounts and delivery options, giving Prime Big Deal Days a larger membership context than a simple October promotion.
For Prime members, the proposition is straightforward: watch the sale across product categories, where Amazon promises some of its lowest prices of the year, and factor in the delivery, streaming, and grocery benefits included with membership.
For everyone else, the access rule is less complicated — no Prime membership, no Prime Big Deal Days deals. Amazon has set the dates, the hours, and the membership requirement; the remaining question is what it and the participating brands put on the table when the clock starts.
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