Facebook is handing users more control over their feeds. Meta announced the launch of its AI-powered “Your Algorithm” feature on Tuesday, giving people a way to describe what they want to see in Feed and Reels using their own words.
The change targets the systems that decide which posts and videos appear in front of users. Instead of relying only on the platform’s existing recommendations, users can adjust their preferences and interact with the algorithms responsible for ranking and recommending content.
Those changes will show up in recommendations in real time. That makes “Your Algorithm” more than a passive feedback tool, at least in design: users can tell Facebook what they want, then see the recommendation system respond.
Natural Language Becomes a Feed Control
Facebook users can describe their preferences through natural language rather than sorting through a long list of settings. The tool is designed to let people influence the content they see in Feed and Reels by explaining those preferences in their own words.
Meta says the platform may ask follow-up questions to better understand what users liked or disliked. That gives the feature a conversational layer, though the purpose remains straightforward—helping the ranking system interpret a user’s choices and adjust recommendations.
Meta has also updated Facebook’s three-dot menu so users can manage content preferences directly from individual posts. Opening the menu gives users access to “Your Algorithm,” along with the “Interested” and “Not interested” options.
This places preference controls closer to the content that triggers them. Users do not have to treat the feed as a fixed stream and wait for the system to guess what went wrong; they can respond to individual posts and use those controls to shape future recommendations.
The update is possible, Meta says, because it now uses large language models in its ranking systems. Those models give Meta’s algorithms a way to process natural-language descriptions as part of the recommendation process, connecting plain-language preferences with the systems that rank posts and recommend videos.
Meta Extends Algorithm Controls Across Its Platforms
Facebook is not the first Meta platform to receive this type of control. Instagram introduced Your Algorithm in June, extending customization options across Feed and Explore after first launching the feature for Reels in December 2025.
Threads has also introduced a related feature called “Dear Algo.” It allows users to influence the content recommended to them, giving the platform another version of a user-directed recommendation system.
The pattern is clear: Meta is adding controls that let users communicate with the algorithms shaping their feeds. The company’s platforms use different names and interfaces, but the basic idea stays the same—users describe what they want, and the recommendation system adjusts.
That matters because ranking systems decide what users encounter without requiring them to search for it. On Facebook, “Your Algorithm” combines natural-language preferences, direct feedback from individual posts, and the existing “Interested” and “Not interested” controls in one broader approach to feed customization.
The feature also exposes how much of Facebook’s experience depends on recommendation systems. Meta is not removing those systems; it is giving users more ways to interact with them. The algorithm still ranks and recommends the content, but users now have a clearer route into that process.
For Meta, the launch adds another AI-powered feature to Facebook while extending a strategy already present on Instagram and Threads. For users, the promise is less mysterious: explain what you like, reject what you do not, and watch the recommendations change in real time. The algorithm remains in charge—but it has finally been handed a suggestion box.
Based on
